Tap into the power of effective user research—demonstrate your ability to utilize user-effective techniques and obtain meaningful results, land the UX job of your dreams!

Are you currently aspiring to become a UX designer or preparing for a career change?
Are you already working as a designer but lacking in research experience and therefore missing out on more successful project outcomes?
Perhaps you are a product manager who is keen to solve your users’ pressing problems… or a startup founder wishing to ensure the success of your product.
Regardless of what stage you are at in your career in UX design, to achieve any of these aims, it is vital to tap into the knowledge provided by user research.
When you fail to conduct user research on your projects, you can miss valuable insights that need to be incorporated into your design, leading to suboptimal products and dissatisfied customers.
A lack of awareness about your users limits your ability to communicate with stakeholders. It breeds insecurity, since doing things in a way that garnered you success in the past won’t necessarily deliver the same results in the present.
Knowing who you are designing for, on the other hand, gives you vital object user data that can support your decisions.
Through user research, you know you are listening to the voice of actual users, and you can ensure that you are solving real problems.

Why, then, is user research absent in the work of so many UX design teams?
The answers are manifold. One is that many designers often have preconceived answers in mind, and they conduct audience research to merely support their prefabricated solution.
Another is the wealth of conflicting information available online. Designers who have not been trained in research may wonder where to start.
This book is here to take the guesswork out of this crucial component of UX design. It provides you with all the practical advice and information you need to base your design choices on what your users truly want and need.

Here’s a fraction of what you’ll inside:
A foundational knowledge of user research – understand exactly why it is essential for excelling in UX design and the different types of user research available.
User interviews and usability testing – two strategies that will get you the results you seek, featuring theory, real-world examples, and practical exercises
Practical skills for usability testing to validate ideas and discover areas for improvement
What to do after interviews and usability testing – analyze and synthesize insights from user research activities to understand your target users
How to leverage your user research skills to stand out for a competitive job in the UX design industry
Top resources for further study – lifelong enrichment is vital in UX design if you want to stay at the top of your game
More user research methods that can enrich your results – including A/B testing, FAQs, surveys, and more

And much more.

You may wonder if research is really necessary if it isn’t valued in your current job. Or you might think it will just add more tasks to your plate and disrupt your current workflow.
But by doing user research, you’ll be reducing development time, avoiding additional back-and-forths, and minimizing usability issues down the line.
Understand your users on a deeper level and design products that truly resonate with and delight them.