Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality. In this Very Short Introduction audiobook, Raymond Wacks analyzes the nature and purpose of the legal system and the practice by courts, lawyers, and judges.

John Hendry, a leading management scholar, looks at the nature and practice of management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, managing in different cultures, approaches to management, and at the accountability of managers and morality.

One of the leading philosophical movements of the 20th century, existentialism has had more impact on literature and the arts than any other school of thought. Focusing on the leading figures of existentialism, including Sartre, Nietzsche, Heidegger, Kierkegaard, de Beauvoir, Merleau-Ponty, and Camus, Thomas Flynn offers a concise account of existentialism, explaining the key themes of individuality, free will, and personal responsibility, which marked the movement as a way of life, not just a way of thinking.

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully "objective"? What, really, can be defined as science? In the second edition of this very short introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science and investigates fascinating, challenging questions such as these.

Thinking about politics has tended to be historical in nature because of the comparisons and contrasts that can be drawn between past and present. Different periods in politics have used the past differently. At times, political thought can be said to have been drawn directly from the study of history; at others, perhaps including our own time, the relationship is more indirect.

Napoleon. Bill Gates. George W. Bush. Osama bin Laden. Leaders and leadership are perennial topics of debate. What is leadership? How does one become a leader? Do we actually need leaders? In this Very Short Introduction, Keith Grint offers provocative answers to these questions, prompting listeners to rethink their assumptions about what leadership is.

Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.

This Very Short Introduction audiobook looks at the phenomenon of international human migration - both legal and illegal - and offers an objective stance on the topic, and its benefits and challenges. Khalid Koser reveals the opportunities migration presents that must be taken advantage of in the current economic climate, and debunks common myths to demonstrate that society, as we now know it, cannot function without migrants.

Since the early Egyptians, human beings have formalized the business of learning, setting up a designated environment of some form to pass knowledge and learning on to groups of students. In this second edition of his Very Short Introduction, Gary Thomas explores how and why education has evolved as it has, examining the ways in which it has responded over the centuries to various influences in politics, philosophy, and the social sciences.

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.

The conflict between Palestine and Israel is one of the most highly publicized and bitter struggles in history. In this accessible and stimulating Very Short Introduction, Martin Bunton clearly explains the history of the problem, reducing it to its very essence - a modern territorial contest between two nations and one geographical territory.Providing a clear and fair exploration of the main issues, Bunton explores not only the historical basis of the conflict, but also looks at how and why partition has been so difficult and how efforts to restore peace continue today.

This new edition explores the ethical reasoning we can use to approach medical ethics, introducing the most important "tools" of ethical reasoning, and discussing how argument, thought experiments, and intuition can be combined in the consideration of medical ethics. Considering its practical application, Tony Hope and Michael Dunn explore how medical ethics supports health professionals through the growing use of ethics expertise in clinical settings.

Timothy Williamson tackles some of the key questions surrounding philosophy in new and provocative ways, showing how philosophy begins in common sense curiosity, and develops through our capacity to dispute rationally with each other. Discussing philosophy's ability to clarify our thoughts, he explains why such clarification depends on the development of philosophical theories, and how those theories can be tested by imaginative thought experiments, and compared against each other by standards similar to those used in the natural and social sciences.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.

Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.

Having spent centuries in the shadows of its neighbors China and Japan, Korea is now the object of considerable interest for radically different reasons - the South as an economic success story and for its vibrant popular culture; the North as the home to one of the world's most repressive regimes, at once both bizarre and menacing. Korea: A Very Short Introduction explores the history, culture, and society of a deeply divided region.

Almost everything we want in life involves other people. Whether you want a better social life, a promotion at work, or a good romantic relationship, it all depends on the way you communicate. Lack of communication skills is exactly what ruins most peoples’ lives. Luckily, "communicating" is not only simple and straightforward but also easy to master, even if you’re shy, introverted or have social anxiety. This book will guide you on how you can quickly move through conversations, and express yourself in a manner that is conducive to relationship-building and productivity.