Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.

Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.

Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.

Timothy Williamson tackles some of the key questions surrounding philosophy in new and provocative ways, showing how philosophy begins in common sense curiosity, and develops through our capacity to dispute rationally with each other. Discussing philosophy's ability to clarify our thoughts, he explains why such clarification depends on the development of philosophical theories, and how those theories can be tested by imaginative thought experiments, and compared against each other by standards similar to those used in the natural and social sciences.

Education can be enriching and transformative. It can also be downright excruciating—even demoralizing. When it comes to learning, why are some of us lovers and some of us haters? Welcome to the world of educational psychology, which uses science to explore what causes people to engage and learn, and what we can do to make learning opportunities more enjoyable and impactful. Spoiler alert: Teachers can only do so much. Students, too, must take control of their learning. Unfortunately, many of us never, ahem, learned the skills to do just that.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Napoleon. Bill Gates. George W. Bush. Osama bin Laden. Leaders and leadership are perennial topics of debate. What is leadership? How does one become a leader? Do we actually need leaders? In this Very Short Introduction, Keith Grint offers provocative answers to these questions, prompting listeners to rethink their assumptions about what leadership is.

グローバルビジネス初心者必携。実際に英語で仕事をする先輩達が抱いたリアルな英語の疑問・悩みを先取りし、解消させて、スムーズなスタートを切ろう！

『English from the Cube』シリーズ第7章。 さあいよいよ会議が開催されます!が、その前に、アメリカでの会議前の雑談の様子を見てみましょう。たとえば会議の参加者がお互い顔見知りでカジュアルな雰囲気とはいっても、言っていいことと悪いことがあります。近年の日本のビジネス社会でもそうですが、アメリカでは特にセクハラとなるような表現は慎むべきです。このレッスンでは、アメリカのビジネス社会においてしっかりと注意を払わなければいけないセクシャルハラスメント事情についても詳しく解説します。