Multicultural Intelligence (Updated and Revised 2nd Edition)
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
2か月間月額99円+ 最大700円分のAmazonギフトカードプレゼント!
Multicultural Intelligence (Updated and Revised 2nd Edition)
-
ナレーター：
-
Mike Chamberlain
-
著者：
-
David R. Morse
このコンテンツについて
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this audiobook provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.
©2018 David R. Morse (P)2018 Tantor