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プレビューの再生

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Restaurant & Bar Marketing

著者: Erik Shellenberger
ナレーター: Erik Shellenberger
¥630で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥900 で購入

¥900 で購入

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あらすじ・解説

The “experts” are lying to you.

A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.

Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.

The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.

This is how to improve guest counts and run a successful bar or restaurant.

©2018 Erik Shellenberger (P)2019 Erik Shellenberger

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