『Rethinking Reputation』のカバーアート

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

プレビューの再生

Audible会員プラン 無料体験

30日間の無料体験を試す
会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

Rethinking Reputation

著者: Fraser P. Seitel, John Doorley
ナレーター: Sean Pratt
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥3,000 で購入

¥3,000 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup.

In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don’ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.

These new media lessons include:

  • Remember that research is cheaper, and more critical, than ever.
  • Don't let the perfect be the enemy of the good - launch your idea before someone else does.
  • Don't get so excited about social media that you forget about traditional media.
  • In a crisis, you are never offstage.
  • Never lie, never whine, and never try to predict the future!

©2012 Fraser P. Seitel, John Doorley (P)2012 Gildan Media LLC
PR・広報 カスタマーサービス マネジメント マーケティング リーダーシップ

批評家のレビュー

"A fun and educational discussion of building and protecting a reputation by two leaders in the field of public relations.... Lots of practical information for both building a business and living a life." ( Kirkus Reviews)

Rethinking Reputationに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。