Sales Enablement 3.0
The Blueprint to Sales Enablement Excellence
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Roderick Jefferson
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Sales Enablement 3.0 Is Both an Art and Science!
There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations. At its core, Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy!
This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world class sales enablement organization.
©2021 Roderick Jefferson (P)2021 Roderick Jefferson