Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • Selling Naked

  • A Revolutionary Approach to Launching Your Brand Online
  • 著者: Jesse Horwitz
  • ナレーター: Jonathan Todd Ross
  • 再生時間: 8 時間 26 分

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Selling Naked

著者: Jesse Horwitz
ナレーター: Jonathan Todd Ross
¥2,380で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥3,400 で購入

¥3,400 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

"A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google." (Lisa Sherman, president and CEO, the Ad Council)

Longlisted for the Porchlight Business Book Award

"A must-read for anyone interested in starting a new business." (Moiz Ali, CEO, Native)

E-commerce start-ups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts.

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how start-ups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment.

Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

©2020 Jesse Horwitz (P)2020 Random House Audio

批評家のレビュー

"Jesse Horwitz is a pioneer of the Direct Brand Economy, and Selling Naked is a vivid guide to how he, thousands of other entrepreneurs, and perhaps you can create powerful global brands out of great ideas." (Randall Rothenberg, CEO of IAB)

Selling Nakedに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。