Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生

Audible会員プラン 無料体験

会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

The $10 Trillion Prize

著者: Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
ナレーター: Don Hagen
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,600 で購入

¥2,600 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Meet your new global consumer

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:

  • There will be nearly one billion middle-class consumers in China and India within the next ten years?
  • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
  • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
  • The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the worlds biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.

©2012 The Boston Consulting Group, Inc. (P)2013 Gildan Media LLC

批評家のレビュー

".…the authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending." ( The Financial Times)

The $10 Trillion Prizeに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。