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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- ナレーター: Cory Rimes
- 再生時間: 7 時間 37 分
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あらすじ・解説
If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers.
How do you build a truly remarkable agency business that wins and keeps clients?
In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
You’ll discover how to:
- Create a powerful mission that motivates your staff and customers
- Build powerful sales and pitching processes that win new business
- Form a compelling proposition that sets you apart from your competitors
- Find, train and motivate the best people for your agency
- Market your agency online and offline with tested strategies and channels
- Improve profitability
- Set powerful objectives and build road-maps that guide you and your team
- Create bullet-proof agreements and on-boarding procedures
- And much more
Author Luca Senatore, director at multi-award-winning digital agency Genie Goals, (also BJJ and former mixed martial arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert, and a straight talker - in this book he leaves no secret unshared.
“Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” (Alberto Frasarin, Country Head, Italy - Global Marketing Solutions B.U. - Google)