“Customer service is your job, but sales and marketing is your business.” – Brian Buffini

Part of the Buffini & Company 5 Circle Fit Challenge is reading Brian and Joe Niego’s book, “Takin’ Care of Business: The Big Idea for Small Business.” In this episode, a replay of one of Brian’s best podcasts, he dives deeper into the content of the book. He shares what he has learned from the business mistakes he has made in the past, explains which fundamental principles you should use to build a lasting and successful business and teaches how completing your must-do activities every day will help you to win the year.

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Join the 5 Circle Fit Challenge today and start reading your free e-copy of “Takin’ Care of Business: The Big Idea for Small Business.” 

YOU WILL LEARN:

• Top ten mistakes people make when starting and building a small business.
• Why a successful business is like a three-legged stool.
• How doing the small things every day is crucial to growing a thriving business.

MENTIONED IN THIS EPISODE:

“Takin’ Care of Business: The Big Idea for Small Business,” by Brian Buffini and Joe Niego

Buffini & Company 5 Circle Fit

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“There’s a lot to be learned from the shared experience of people who’ve made a few mistakes and learned from it.” — Brian Buffini

“When you do your forecast, double your expenses, halve your projected income and double the amount of time everything is going to take.” — Brian Buffini

“Usually the things you did in your past help launch your future.” — Brian Buffini

“Failure is not a person, it’s an event.” — Zig Ziglar

“It’s okay to make mistakes; you just don’t want to make the fatal ones.” — Brian Buffini

“All three legs of the stool are vital, but they’re not all equally weighted.” — Brian Buffini

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” — Thomas Edison

“If you want to make your business big, you have to make your focus small.” — Brian Buffini

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Theme Music:  “The Cliffs of Moher” by Brogue Wave

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