Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • The Capital One Story

  • How the Upstart Financial Institution Charged Toward Market Leadership
  • 著者: Mary Curran Hackett
  • ナレーター: Lisa Larsen
  • 再生時間: 4 時間 3 分

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

The Capital One Story

著者: Mary Curran Hackett
ナレーター: Lisa Larsen
¥1,890で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,700 で購入

¥2,700 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.

After 25 years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren’t.

Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.

Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.

Through the story of Capital One, you’ll learn:

  • How to recognize underserved sections of a market.
  • How rejection by every company in the business doesn’t mean it’s time to quit.
  • How to determine what people want and how to get it to them.
  • And how to employ marketing campaigns that will change the way people live.
©2020 Mary Curran-Hackett (P)2020 HarperCollins Leadership

The Capital One Storyに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。