Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。
-
The Endangered Customer
- 8 Steps to Guarantee Repeat Business
- ナレーター: Scott Brick
- 再生時間: 4 時間 31 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。
あらすじ・解説
In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point.
Companies invest heavily in technology to manage their customers and earn repeat business, but high-tech approaches have fallen short according to Shapiro. "Technology can support agility and service," he says, "but technology alone won't sustain long-term relationships when consumers have so much choice and control in the selection and buying process."
Shapiro's antidote to the "switching economy" is an organizational mindset built around customer care, responsiveness, and engagement that mirrors the dynamics of a personal relationship. His eight-step strategy is geared to generating a higher percentage of repeat customers and is supported by a "Repeat Business Scorecard" that allows firms to measure their performance at each step.
With The Endangered Customer, you hold the key to a high-performing customer retention culture. Listen to it to ensure the survival of your customers.