The Everything Token
How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
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The Everything Token
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A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.
Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.
Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.
©2024 Steve Kaczynski and Scott Duke Kominers (P)2024 Penguin Audio批評家のレビュー
"Just like the dawn of the internet and social media, the early days of NFTs were filled with a lot of noise. Now that the dust has settled, the businesses that truly know how to use this technology are leading the way into a new digital era. The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right." — Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends
"Web3 offers many new opportunities -- including NFTs, which have countless use cases. Kaczynski and Kominers share valuable insights from their in-depth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them." — Chris Dixon, Founder and Managing Partner, a16z crypto
"You can't ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers."
— Alvin E. Roth, Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics