『The Irresistible Offer』のカバーアート

The Irresistible Offer

How to Sell Your Product or Service in Three Seconds or Less

プレビューの再生

Audible会員プラン 無料体験

30日間の無料体験を試す
会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

The Irresistible Offer

著者: Mark Joyner
ナレーター: Mark Joyner
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥1,700 で購入

¥1,700 で購入

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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp
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"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)

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