A business leader can be like a lost explorer. Here is your path to profit optimization.

The Only Business Compass You Will Ever Need
We have all heard the exclamation “it’s like a jungle out there”, especially in trying to navigate the business world. That feeling of being overwhelmed by the chaotic arises just in the efforts to keep business moving and alive, let alone to achieve true profit optimization. It does not even broach the concept of building a business to its ultimate fruition: to become a valued and valuable entity of which you can sell at high profit in an exit strategy.

This book will guide you to that kind of ultimate success. Focus is the key to success in business. It is not about doing more things but doing the right things. It is not about being busy but about being productive. It is not allowing distractions and embracing determination.

Based on NorthStar Strategic Partners 4 Points of Focus methodology, this book acts as your compass to take you through the four vital areas of business discipline. By following the path the 4 Points of Focus lay out, and succeeding in each area, you are all but guaranteed achievement of the goal you designed for yourself. If you haven’t even defined that goal, this book helps with that as well. The 4 Points of Focus will lead you to profit optimization, scalability and business sustainability, in ways that aimless wandering will never accomplish.

The Only Business Compass You Will Ever Need will introduce you to a “magic formula” based on achievements in the areas of Marketing Strategies, Financial Structure & Growth, Operational Excellence and People & Team Building.

• It will guide you to generate revenue with the right marketing investments, capture a loyal customer base, and earn high business returns for your marketing expenditures.
• It will show you financial systems that maximize your revenue, and give you guidance to analyze your profit margin, your gross profit, your working capital, and net profit.
• It will guide you to reduce and remove waste that detracts from your revenue profits and introduce you to sound and efficient operations concepts that are both cost saving and mission effective.
• It will guide you to develop and retain the talent that makes your company valuable. It takes you through a gap analysis of your existing team, their level of job ability, and satisfaction so you can compare them to highly effective company teams in your industry.

Finally, The Only Business Compass You Will Ever Need brings you to your endgame, your exit strategy, profit optimization, and helps you determine what your company will be worth, and how to maximize its value.

The Only Business Compass You Will Ever Need and NorthStar Strategic Partners are the brain children of the accomplished industry executive, Wendy Roberts. Roberts boasts 25 years in financial and audit leadership, operations expertise and technology innovation experience for both SMB and multinational companies, delivering relevant expertise in corporate strategy, risk management, financial reporting, M&A, IT operations, audit/SOX reporting and system implementations. She has a vast record of driving powerful strategies using emerging technologies including data analytics, AI, cybersecurity and GRC solutions.