Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • This Is Marketing

  • You Can't Be Seen Until You Learn to See
  • 著者: Seth Godin
  • ナレーター: Seth Godin
  • 再生時間: 7 時間 2 分
  • 4.6 out of 5 stars (5件のカスタマーレビュー)

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

This Is Marketing

著者: Seth Godin
ナレーター: Seth Godin
¥2,100で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥3,000 で購入

¥3,000 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Number-one Wall Street Journal best-seller.

Instant New York Times best-seller.

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning - deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your marketing goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work.
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

批評家のレビュー

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)

This Is Marketingに寄せられたリスナーの声

総合評価
  • 4.5 out of 5 stars
  • 星5つ
    4
  • 星4つ
    0
  • 星3つ
    1
  • 星2つ
    0
  • 星1つ
    0
ナレーション
  • 0 out of 5 stars
  • 星5つ
    0
  • 星4つ
    0
  • 星3つ
    0
  • 星2つ
    0
  • 星1つ
    0
ストーリー
  • 0 out of 5 stars
  • 星5つ
    0
  • 星4つ
    0
  • 星3つ
    0
  • 星2つ
    0
  • 星1つ
    0

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。