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  • What's Your Message?

  • Public Speaking with Twice the Impact, Using Half the Effort
  • 著者: Cam Barber
  • ナレーター: Cam Barber
  • 再生時間: 7 時間 13 分

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What's Your Message?

著者: Cam Barber
ナレーター: Cam Barber
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あらすじ・解説

You can be more persuasive by speaking in messages!

This audiobook has 69 chapters.

  • To control anxiety, check out CHAPTERS 39-44.
  • Want a quick method to prepare? Go straight to CHAPTER 49.
  • How to start a speech? CHAPTER 59.
  • How to end a speech? CHAPTER 60.
  • Techniques to engage your listeners from start to finish? CHAPTERS 61-65.

For examples of great messaging, CHAPTERS 4 through 29 include case studies of Steve Jobs, Gandhi, Richard Branson, Bill Clinton, Jack Welch, Nelson Mandela, and others.

Key chapters:

  • Ch 03 - The Power of Messaging
  • Ch 11 - Messaging Makes Great Leaders
  • Ch 12 - Gandhi
  • Ch 13 - Nelson Mandela
  • Ch 14 - Steve Jobs
  • Ch 17 - Anita Roddick
  • Ch 22 - Messaging Builds Your personal brand
  • Ch 23 - Jules Lund
  • Ch 24 - Janine Allis
  • Ch 26 - Richard Branson
  • Ch 27 - Hot Tub Ski Lodge Message
  • Ch 29 - The Pope Francis Effect
  • Ch 30 - Bad Messaging - The Cake That Cost a Federal Election
  • Ch 31 - IBM Didn't Think
  • Ch 33 - Format Wars: BluRay vs HD DVD
  • Ch 35 - Public Speaking Myths
  • Ch 37 - The Vivid Method
  • Ch 38 - Part one - The Clarity First Principles
  • Ch 39 - Principle 1 - All Anxiety is Caused by Uncertainty
  • Ch 40 - Principle 2 - Message Transfer is Your Measure of Success
  • Ch 41 - Principle 3 - We All Have The Closeness Problem
  • Ch 42 - Principle 4 - Your Natural Style is the Right Style
  • Ch 43 - Principle 5 - You Can Control Anxiety By Understanding It
  • Ch 44 - Part two - Create a Speech Outline
  • Ch 47 - The Speech Outline as Checklist
  • Ch 49 - Crafting Your Message Step By Step
  • Ch 50 - The Magic of Chunking
  • Ch 51 - Structuring Your Ideas Step By Step
  • Ch 52 - Start With Message Statement and Title
  • Ch 56 - Structure Helps You Deliver a Speech More Powerfully
  • Ch 57 - How to Rehearse in Half The Time
  • Ch 58 - PART THREE - Give Great Explanations
  • Ch 59 - How to Start a Speech
  • Ch 60 - How to End a Speech
  • Ch 62 - PROVOKE the Mind of Your Listener
  • Ch 63 - Connect With Your Listener
  • Ch 64 - Activate Your Listener's Mind
  • Ch 65 - Visual Explanations - Slides and Visual Support
  • Ch 67 - Bring Your Ideas To Life
©2015 Cam Barber (P)2018 Cam Barber

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