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✅ The Benefits of Search Engine Marketing – Why SEM is Important 💥【FREE!!!】
- 2021/11/18
- 再生時間： 12 分
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あらすじ・解説
Search engine marketing is important for businesses of all sizes, but what exactly is it and how can you best utilize it for your marketing strategy? We’re going to discuss the benefits of search engine marketing, particularly regarding SEO (search engine optimization) and PPC (pay-per-click). Search engine marketing (or SEM) is a now popular concept in online marketing. In order to understand why SEM is important, it’s crucial to to understand the benefits it offers for businesses online. Let’s start by explaining what SEM is. Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings. Basically, SEM is a broader concept that includes both SEO and PPC together – in a general sense it’s a marketing strategy that involves managing a brand or website’s total presence in search engines. Typically SEO only involves organic optimization strategies that are designed to improve a site’s performance based on Google or Bing’s ranking algorithms. If a site is set up properly and optimized correctly then it can naturally bring in traffic through search results. But SEM means taking advantage of all the marketing tools available in search engines – including the paid ad results at the top of the SERP. Check out our infographic guide on SEO vs. SEM marketing to learn more about what these terms mean. We’ll also go over why SEM is important in light of how it can help with drive revenue and sales through search engine optimization and paid search. Separately these two strategies can offer great results, but together they become a powerful source of sustainable success. The Benefits of Search Engine Marketing There are many benefits of using SEM for your business. For example, by increasing your online presence, you also enhance your brand awareness and visibility. This, in turn, leads to online leads and generates sales (which obviously allow you to make money by selling products and services). Similarly, you can provide informational content for your visitors, which they may not be able to find anywhere else. Business owners often wonder which is a better form of marketing to invest in: SEO or PPC. However, SEM isn’t really a matter of which technique is better, but rather which is more applicable to your circumstances and budget at the time. You’ll likely discover that both organic and paid marketing are worth investing in, as using them simultaneously will help your business thrive more than if you only relied on one technique and ignored your other options. Organic SEO is great for long-term growth, and PPC is ideal for business that want results fast. Many website and business owners choose to begin with SEO, since it is often more cost-effective than other marketing tactics. Statistically speaking, 41% of marketers worldwide say they get the highest ROI from SEO. By 2019, organic search engine results were generating 65% of website traffic. Plus, roughly 64% of marketers are now investing efforts into SEO, meaning that the majority of your competitors could be taking advantage of one of the most successful methods of business growth. With a little research and basic website skills, you can even do some aspects of SEO on your own, assuming you have the time to devote to it. Also, traffic that’s driven directly from organic search doesn’t cost anything, while traffic from PPC has a cost for each click. By working on quality SEO, you can create credibility and trust by branding your business as a reputable place for visitors to find the products and knowledge that you provide. As you prove to Google and other search engines that your site should rank for relevant keywords that accurately describe your products, you should naturally gain a higher rank in SERPs. Organic...