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✅ What’s the Difference Between SEO and SEM? 💥 【FREE!!!】
- 2021/11/18
- 再生時間： 14 分
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あらすじ・解説
What’s the Difference Between SEO and SEM? The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Put another way: Google’s search results are divided into two main categories: the paid search results and the organic search results. Search Engine Results Page Paid And Organic The goal of SEO is to rank your website in the organic search results. SEO Is About Improving A Sites Organic Ranking You can also get your website in the paid area of the search results via pay per click (PPC). Get Your Website In The Paid Area Of The Search Results SEO is where you focus 100% on ranking in the organic results. SEM is when you tap into both SEO and PPC in order to get traffic from search engines. Focus On Both Paid And Organic Ranking So yeah, SEM is a broad term that includes SEO and PPC. Which means that SEO falls “under” the umbrella category of SEM. SEO Falls Under The SEM Category With that explanation out of the way, let’s get into some of the major differences between SEM and SEO. SEO vs SEM: Main Features SEO Overview SEO is the practice of continually optimizing a website in order to rank in the organic, non-paid search engine results pages (SERPs). Google uses 200+ ranking signals in their algorithm. That said, SEO can be divided into four main subcategories: on-page SEO, off-page SEO, technical SEO and User Interaction Signals. On-Page SEO: This is where you optimize your website around keywords that your target customer searches for in Google, Bing and other search engines. For example, one on-page SEO best practice is to include your main keyword in your title tag, meta description and webpage URL. seo-tools-serps Off-Page SEO: Off-page SEO is all about getting trust and authority signals from other websites. This mainly involves building high-quality backlinks to your site. But Google may also use other off-page signals to size up your site’s authority, like E-A-T and social media sharing. E-A-T Technical SEO: Here’s where you make sure that Google and other search engines can crawl and index all of the pages on your website. Technical SEO also includes things like making sure your pages load quickly. And that your site architecture is set up correctly. Interlinking Site Architecture Equals Easy Indexing User Interaction Signals: The way that users interact with your site helps Google figure out if your page is a good match for someone’s search. For example, if your page has a high bounce rate, that could be a sign that your page isn’t giving someone the answer to their query. And if Google considers your page a bad fit for that keyword, they can drop your rankings down a little bit. Or completely off of the first page altogether. Pogo Stick Effect SEM Overview Remember: SEM is a high-level term that includes SEO. So everything that I just outlined above for SEO also applies to SEM. But in addition to SEO, SEM also includes PPC. And PPC is a field that has its own set of features, best practices and more. Bidding: Whether you use Google Ads or Bing Ads, paid ads in search is all about bidding. With PPC, you bid on a specific keyword. And when someone searches for that keyword, your ad shows up. When You Bid On Keyword Your Ad Shows Up The rankings of the ads are usually proportional to how much someone is bidding. So if you’re the highest bidder, you’ll appear above all of the other ads. Highest Bidder Will Appear Above There Ads And when someone clicks on your ad, you pay whatever amount that you bid. The amount that you pay when someone clicks on your ad is known as cost per click (CPC). Quality Score: Quality Score is a super important Google Ads metric. It’s basically Google’s way of figuring out if your ad is a good match for whatever someone’s searching for. Google calculates...