-
✅SEO vs SEM: How Do They Work Together 💥 【FREE!!!】
- 2021/11/18
- 再生時間： 10 分
- ポッドキャスト
-
サマリー
activate_samplebutton_t1
あらすじ・解説
SEO vs SEM: How Do They Work Together The Difference Between SEO and SEM SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world. So, what’s the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? How do the two relate and work together? Any digital marketing professional should have a solid grasp on these two terms and understand their importance in the marketing arena. Read on to discover the role that SEO and SEM play today in the field of digital marketing today. What is SEO and How Does it Work? SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in. NetMarketShare claims that as of 2017 Google grabbed more than 79% of search traffic globally, with the other main search engines lagging behind at 7% or less each. Thus, the main focus when we talk about search engines in the context of SEO is Google, but we still need to remember that others Bing, Baidu and Yahoo are still in the running (but barely) Internet Live Stats claims that there are over 66,000 searches per second on Google each day. (Note that this is figure was taken at the time of writing – if you click on the link you’ll likely find a different number, as data from this source is collected in real time.) That’s a lot of activity for any given business to compete with and is why SEO is such an important (but tricky) area of digital marketing to know. How SEO Works Search Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors. Some things that crawlers look for include: Quality Content: Having great quality content sends a message to search engines that your website and business is delivering a legitimate good or service. Part of the way they assess you is via link building and keywords. User Experience: Is your website designed for users to have a frictionless experience? Is it fast and easy to navigate? Can users meet their end goals (e.g.: making a purchase) with ease? Link Patterns: Are you backlinking to authority sites? Where are your inbound links coming from? Anyone can learn the basics of SEO and incorporate it into their digital sales, marketing and content strategy. And when you learn how to do it well, it’s bound to bring in more traffic. But learning the ins and outs takes some time and technical knowledge – for the most part, it’s a good idea to consider hiring an SEO expert if you’re looking to really make your website bring in conversions. You should also note that it takes a bit of time for Google to recognize and reward your site – if your site is brand new, it probably won’t get “noticed” by Google for quite a while. What is SEM and How Does it Work? Search Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one way why doing it well can require some extra knowledge and strategy. Here are some examples of SEM-based advertising activities: Targeted (paid) ad campaigns Writing copy using very selective keywords Ensuring that advertising activities fall within an allotted budget Applying key performance indicators like click-through-rates (CTR) and cost-per-click (CPC) towards future advertising activities There’s such a thing as poorly done SEM, but when it’s done well, it will get...