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In this episode of the Full Time Lash Artist Podcast, Cosmina Esanu dives into how to effectively use Instagram as a lash artist in 2023 to attract more clients to your business. Instagram has become an increasingly popular platform for businesses to showcase their work and build their brand, and as a lash artist, you don't want to be left behind.

We'll start by discussing why it's important to have nine specific types of posts on your Instagram feed. These posts will not only show off your work but also give potential clients a glimpse into your personality and the experience they can expect when they book an appointment with you.

Next, we'll talk about what your posts should be about. From before-and-after photos to behind-the-scenes peeks into your process, there are many different types of content you can share on Instagram to keep your followers engaged and interested in your work.

We'll also cover what content to feature in your reels. Reels have become an incredibly popular feature on Instagram, and they're a great way to showcase your work in a visually compelling way. We'll discuss the types of reels that work best for lash artists and how to make sure your content stands out.

Finally, we'll address the age-old question of how many reels to post versus photos. While both are important, finding the right balance is key. We'll provide some tips and tricks for determining the right ratio of reels to photos to keep your followers engaged and interested in your work.

By the end of this episode, you'll have a better understanding of how to use Instagram as a lash artist in 2023 to attract more clients to your business. So whether you're just starting out or looking to take your Instagram game to the next level, be sure to tune in!

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