• 005 - How to Articulate the Value of Your Group Coaching Program

  • 2023/10/26
  • 再生時間: 15 分
  • ポッドキャスト

005 - How to Articulate the Value of Your Group Coaching Program

  • サマリー

  • Today I'm sharing what I really think about the coaches who sell offers based on the “vibe” or the “energy” of the offer that one will experience with them, and how this is eroding trust in the online industry. So, for the clients to have their experiences aligned with the expectations from your offer, you’ll need to know how to articulate the value of your group coaching program so that it sells.

    What You’ll Learn: 

    - How to recognise a valuable offer vs spiritual entertainment

    - You get paid for the value that you articulate, not the value that you deliver

    - Where to start from with clearly articulating the value of your offer

    - The two versions and examples of a program promise

    - How to price your offer based on value and market positioning

    - Should I start with low ticket offers rather than high ticket offers? 

    Remember that your ability to sell your program depends on your ability to communicate the value of it. However, articulating that value can be tough, so working with an expert on this will save you from going around in circles for months and years. 

    Resources:

    Make sales every week on evergreen > https://go.roseradford.com/stepup

    Apply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d

    Find me on Instagram > https://www.instagram.com/Iamroseradford

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あらすじ・解説

Today I'm sharing what I really think about the coaches who sell offers based on the “vibe” or the “energy” of the offer that one will experience with them, and how this is eroding trust in the online industry. So, for the clients to have their experiences aligned with the expectations from your offer, you’ll need to know how to articulate the value of your group coaching program so that it sells.

What You’ll Learn: 

- How to recognise a valuable offer vs spiritual entertainment

- You get paid for the value that you articulate, not the value that you deliver

- Where to start from with clearly articulating the value of your offer

- The two versions and examples of a program promise

- How to price your offer based on value and market positioning

- Should I start with low ticket offers rather than high ticket offers? 

Remember that your ability to sell your program depends on your ability to communicate the value of it. However, articulating that value can be tough, so working with an expert on this will save you from going around in circles for months and years. 

Resources:

Make sales every week on evergreen > https://go.roseradford.com/stepup

Apply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d

Find me on Instagram > https://www.instagram.com/Iamroseradford

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