• 02 Building Your Brand from the Inside Out

  • 2024/12/12
  • 再生時間: 29 分
  • ポッドキャスト

02 Building Your Brand from the Inside Out

  • サマリー

  • In this episode, Jo Day and Lucy Rennie dive into the heart of what makes a business truly memorable and successful—building a brand from the inside out. Many people think branding is just about logos and taglines, but Lucy breaks down why the core of a sustainable, impactful brand starts much deeper.

    Whether you’re a business owner, a team leader, or just curious about branding, this episode offers actionable insights to help you create a brand that resonates and builds loyalty with your customers.

    What You’ll Learn in This Episode:

    • Why branding is about more than logos and visuals.
    • How to navigate a VUCA (volatile, uncertain, complex, ambiguous) world in business.
    • The importance of vision, values, and purpose in building a sustainable brand.
    • Real-life examples of businesses thriving through an inside-out approach.
    • How to engage employees and customers authentically to build trust and loyalty.

    Key Takeaways:

    1. Start with Clarity: Define your vision and purpose. Why does your business exist, and what’s the ultimate goal?
    2. Identify Core Values: Align your decisions and actions with these values to ensure authenticity and consistency.
    3. Engage Your Team: Involve employees in shaping and living your brand values. Shared purpose leads to better teamwork and stronger customer relationships.
    4. Focus on Customer Experience: Build your brand by making customers feel valued. This emotional connection fosters repeat business and word-of-mouth referrals.
    5. Create from the Inside Out: Your external brand identity—logo, tagline, messaging—should reflect the internal culture and values of your business.

    Actionable Steps for Listeners:

    1. Reflect on your “tummy flip” moments—what excites you most about your business?
    2. Identify your top five values using a timer or playlist to make the process fun and instinctive.
    3. Imagine your customers’ feedback as if you were a fly on the wall. Are they saying what you hope they would? If not, adjust your processes to align with your brand goals.

    Resources Mentioned:
    📜 Values Exercise: https://brenebrown.com/resources/dare-to-lead-list-of-values/
    📖 Clarity, Communication and Connection by Lucy Rennie: https://tinyurl.com/46jv5d4n
    🎨 Design tools like Canva: https://www.canva.com

    Join the Conversation:
    💬 What are your top five values? How do they shape your business or brand? Share your insights in the comments or on social media using the hashtag #CreativeJourneysPodcast!

    Next Episode Preview:
    Get ready to uncover what makes your business truly stand out in a crowded market. Jo shares

    We would love to hear from you, send us a text!

    Subscribe to our Youtube channel: @heyupfolks

    Connect with Jo Day:

    • Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
    • Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
    • Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

    Connect with Lucy Rennie:

    • Website: https://www.iamlucyrennie.com/
    • Lucy on Instagram: http://instagram.com/iamlucyrennie
    • Linkedin: https://www.linkedin.com/in/lucyrennie1/
    続きを読む 一部表示

あらすじ・解説

In this episode, Jo Day and Lucy Rennie dive into the heart of what makes a business truly memorable and successful—building a brand from the inside out. Many people think branding is just about logos and taglines, but Lucy breaks down why the core of a sustainable, impactful brand starts much deeper.

Whether you’re a business owner, a team leader, or just curious about branding, this episode offers actionable insights to help you create a brand that resonates and builds loyalty with your customers.

What You’ll Learn in This Episode:

  • Why branding is about more than logos and visuals.
  • How to navigate a VUCA (volatile, uncertain, complex, ambiguous) world in business.
  • The importance of vision, values, and purpose in building a sustainable brand.
  • Real-life examples of businesses thriving through an inside-out approach.
  • How to engage employees and customers authentically to build trust and loyalty.

Key Takeaways:

  1. Start with Clarity: Define your vision and purpose. Why does your business exist, and what’s the ultimate goal?
  2. Identify Core Values: Align your decisions and actions with these values to ensure authenticity and consistency.
  3. Engage Your Team: Involve employees in shaping and living your brand values. Shared purpose leads to better teamwork and stronger customer relationships.
  4. Focus on Customer Experience: Build your brand by making customers feel valued. This emotional connection fosters repeat business and word-of-mouth referrals.
  5. Create from the Inside Out: Your external brand identity—logo, tagline, messaging—should reflect the internal culture and values of your business.

Actionable Steps for Listeners:

  1. Reflect on your “tummy flip” moments—what excites you most about your business?
  2. Identify your top five values using a timer or playlist to make the process fun and instinctive.
  3. Imagine your customers’ feedback as if you were a fly on the wall. Are they saying what you hope they would? If not, adjust your processes to align with your brand goals.

Resources Mentioned:
📜 Values Exercise: https://brenebrown.com/resources/dare-to-lead-list-of-values/
📖 Clarity, Communication and Connection by Lucy Rennie: https://tinyurl.com/46jv5d4n
🎨 Design tools like Canva: https://www.canva.com

Join the Conversation:
💬 What are your top five values? How do they shape your business or brand? Share your insights in the comments or on social media using the hashtag #CreativeJourneysPodcast!

Next Episode Preview:
Get ready to uncover what makes your business truly stand out in a crowded market. Jo shares

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks

Connect with Jo Day:

  • Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
  • Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
  • Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

  • Website: https://www.iamlucyrennie.com/
  • Lucy on Instagram: http://instagram.com/iamlucyrennie
  • Linkedin: https://www.linkedin.com/in/lucyrennie1/

02 Building Your Brand from the Inside Outに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。