Covid-19 profoundly changed consumer behaviour. So far, so obvious. But what trends will stick round? What does the ‘next normal’ look like? 

Peter Martin speaks to Phil Tate, hospitality data guru and Global CEO of CGA [https://cgastrategy.com/] to dig into their vast research reserves to uncover the key trends driving growth for the sector. 

Tate is optimistic. The headline numbers are positive and full of promise for an industry that was brutalised by lockdown. Consumers are back and craving emotional connection and social stimulation outside of their immediate households. 

But they want more. Experience is paramount. Loyalty is diminishing. And apparently romance is dead…(listen in for full details!). The huge shift in working patterns looks like it’s here to stay and the demand for ‘premium locals’ as well as bigger experiential incentives to hit the city centres are all in the mix. And that’s just for starters. 

And Phil should know. CGA now collects sales data in over 30 countries and consumer research in 20 and is a leading provider of strategic insight for the global eating and drinking out (on-premise) industry.  We promise some rich pickings for your next board meeting.

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ABOUT OUR GUEST

Phil Tate

As Group Chief Executive of CGA, Phil is responsible for all CGA businesses across the 27 markets where we have established our leading On Premise data & research services.

Previously serving as our Head of Insight & Chief Operating Officer, Phil brings more than 20 years of data consultancy & analytics expertise, technical leadership & out-of-home food & drink market knowledge to his role in the company.

Since joining CGA, Phil has worked to share his passion for the out-of-home market as well as CGA’s strategy & vision with clients, data partners & employees alike.

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This series of podcasts is sponsored by Bidfood, Fourth, Stint and Zonal.

The Peach podcast is always free to listen to. To find us search Peach 20/20 The Top Table on Apple Podcasts, Spotify, Google Podcasts, Amazon Music or in any app that supports podcasts! All of our podcasts will be uploaded to our YouTube Channel (https://bit.ly/Peach2020_YT)

Now don't forget to like, rate and subscribe to make sure you don't miss our future episodes!

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LINKS:

Bidfood: www.bidfood.com

Fourth: www.fourth.com

Stint: www.stint.co

Zonal: www.zonal.co.uk