In today’s episode, we bring back Aaron Francis. If you haven’t watched our previous episode with him, he is a software developer, fellow content creator and co-founder of Try Hard Studios. In the past he’s been an accountant at a Big 4 but now he focuses on Laravel, web development and all things business and video.

This episode will step away from the usual tech focused content and we’ll talk a bit more about the business side of things, how you have to balance entertainment and education when creating courses, Aaron’s High Performance SQLite course, building a personal brand through the discomfort of centering it around yourself, how good presentation matters and how proactiveness puts you miles ahead of the majority, so stay tuned!

Learn back-end development - https://www.boot.dev

Listen on your favorite podcast player: https://www.backendbanter.fm

Aaron's X/Twitter: https://x.com/aarondfrancis

Aaron's Website: https://aaronfrancis.com/

High Performance SQLite: https://highperformancesqlite.com/

Screencasting: https://screencasting.com/

Mostly Technical Podcast: https://mostlytechnical.com/

Timestamps:

00:00 Intro

01:32 Podcast listening going up when having a kid

02:25 Podcast about earning the first million

08:54 You have to choose the entertainment vs education levels

10:37 You have to shape your material to the platforms

16:40 Long hour videos vs 2 minute ones

20:16 Are the videos in the High Performance SQLite in linear order?

24:19 Figuring out the metrics

28:06 Building courses on other domains

31:46 Building brands is difficult

35:55 quick disclaimer

36:30 Personal brand vs company

37:57 Is this sellable?

40:23 Do you need an audience?

44:26 The strategy is simple but it is also hard to execute

49:31 The presentation matters a LOT

51:54 On being proactive

57:00 Where to find Aaron