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10. BUILDING YOUR BRAND IS JUST THE START - JAMES BRYANT
- 2021/03/14
- 再生時間： 37 分
- ポッドキャスト
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あらすじ・解説
Episode Objectives - The Why Brand management is not reserved for big corporations with large marketing budgets. The size of your marketing budget does not always correspond to the size of the impact of your brand. As a small business owner you want to amplify the impact of your brand to create instant recognition of the problem that you solve and the value that you bring. The objective of this episode is to level the playing field by providing you with budget friendly suggestions for to amplify your brand. Key Issues - Owner Perspective: The power of your brand is experienced through your customersBranding is more that style, fonts, colors, pictures but it also includes your actionsOur brand is not what we do but part of who we are What You Need to Know - The What 1. You have at least two brands – Your personal brand and your Business Brand Personal BrandBusiness Brand 2. Your branding shows up everywhere you are WebsiteEmailsSocial MediaBlog postsReviewsComments 3. Your brand is impacted by everything that you do Positive ImpactsNegative Impacts 4. Brand Evaluation Brand evaluation refers to the measurement of the value of a brand using relevant indicators that assess the impact of the brand on customers/users. Brand evaluation includes both monetary considerations (i.e. brand value) and non-monetary considerations (i.e. brand strength and brand equity). What You Need to Do - The How 1. Conduct a brand evaluation What does your brand stand for? What do you want your company to be known for?Talk to the source – Your customers are going to be a key source of information about the perception of your brand.Review your web and social media assetsReview your sales data in the context of the customer journeyExternal factors 2. Be consistent (Budget Friendly Solution) In your actionsDo what you say you are going to do, when you said you were going to do itIn the way you show-up on social mediaIn the way you show-up in other venuesIf you have a style guide, then use it consistentlyIf you do not have a style guide then develop one 3. Use the power of your community ReviewsTestimonialsReferrals Previous: Your Call To Action - https://podcast.betteryou4u.com/1-your-call-to-action-james-bryant Next: Customer Referrals – Why You are not getting the results you want Links and Resources 1. Upcoming Webinar https://link.betteryou4u.com/Webinars 2. Webinar Recordings Defining Your Target Market - https://link.betteryou4u.com/targetmarketIdentifying Your leadership Language - https://link.betteryou4u.com/LLReplay 3. IBGR – Season 5 Survey https://www.ibgr.network/facebook-community.html or https://www.ibgr.network/linkedin-community.html): 4. Subscribe to the podcast: https://podcast.betteryou4u.com/ James W Bryant - Helping you Succeed in Business and in Life LinkedIn: https://www.linkedin.com/in/jbryant2/ Business Made Simple: https://www.hireacoach.com/James-Bryant https://www.businessmadesimple.com?ref=jamesbryant1 Small Business Highlight: https://banowetzmarketing.com/