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In the previous episodes of this series, I mentioned that if you want to serve your audience well, it's best to create a speech that is both enjoyable and educational.

Yet the truth is that the vast majority of speakers today focus almost exclusively on delivering content. They might throw in a joke or two and maybe even share a short illustration, but most of the time, it's content, content, content.

Have you ever sat through a 60 or 90-minute presentation that is all content? By the end, you probably feel like you've been sprayed with a firehose. What's worse is that you don't walk away remembering anything specific because anything worth remembering was crowded out by the rest of the content. It's just too much!

So how can you avoid overwhelming your audience with straight content?

Create an experience!

If you want to become a better speaker, you need to realize that less in more when it comes to presenting. So instead of cramming more content into their presentations, they look for ways to make their content sticky (aka so memorable that it sticks with audiences after the presentation).

In fact, instead of outlining their speech in the same way they would outline a research paper, they develop their speech like a scriptwriter storyboarding a movie. They ask themselves questions like:

• What is the one big idea that I want my audience to understand?
• How can I make that idea relevant? How can I make it come alive?
• Can I take the audience on a journey where they discover this idea for themselves?
• How can I create an experience that allows my audience to laugh or feel emotions along the way?

Here's the bottom line...

Don't just deliver content.

Create an experience that is enjoyable, educational, and best of all, sticky.

• 9 Ways to Get Paid as a Speaker (FREE Resource)
• 5 Keys to Create a Speech That Pays (FREE Resource)
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Until next time, continue to move from #DREAMtoDO as a speaker.