Coming up with a viable business idea is hard.  

Coming up with the right type of business that aligns with your personality and vision such that you can’t sleep at night is even harder.

We call that “founder-market fit” and when you find it, you increase your chances of building a truly transformative company. 

That’s because having founder-market fit keeps you 100% focused on the problem with an obsessive, almost maniacal commitment.

So much so that it may make your product best-in-class.

A perfect example is our guest this week on First Pitches, Sid Viswanathan, co-founder of Truepill, a startup revolutionizing the healthcare patient experience.

Think Shopify for healthcare.

Before Truepill, Sid was the co-founder of CardMunch, a business-card scanning app acquired by LinkedIn in 2011.  Under Sid’s leadership at LinkedIn, CardMunch was named one of Time Magazine’s Best Apps of 2012

But after four years at LinkedIn, Sid had a founder’s itch to scratch.  The problem?  He didn’t know what to do next.

And that’s when a random encounter with a LinkedIn status update changed Sid’s life forever.

You’re gonna have to listen to find out how what happens next.

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