In this 16th episode of '11 Minutes with Octane11,' Dan Rosenberg and Stephany Lang sit down with Emilie Lee, a B2B analytics expert from Just Global. Emilie shares her journey, insights on B2B marketing challenges, AI's impact, and her passion for fighting Alzheimer's. Tune in for strategies on brand building, overcoming industry norms, and the importance of comprehensive roadmaps.

00:31 Guest Introduction: Emily Lee

00:56 Emily's Career Journey

01:46 AI Implementation at JustGlobal

02:16 Challenges in B2B Marketing

03:28 Effective Tools and Tactics

05:09 Common Mistakes in B2B Marketing

06:36 Wish for a B2B Marketing Tool

07:34 Recent Wins and Personal Passions

08:59 Frameworks for Decision Making

11:17 Conclusion and Key Takeaways

Related Links:

- Just Global https://justglobal.com/

- Alzheimer's Association (Illinois Chapter) https://www.alz.org/illinois
- Donate to Emilie’s Walk to End Alzheimer’s: https://act.alz.org/site/TR/Walk2024/IL-Illinois?px=12219811&pg=personal&fr_id=17588

In this episode hosts Dan Rosenberg and Stephanie Lang chat with Jeremy Kagan, digital marketing expert and adjunct professor at Columbia Business School. Kagan discusses cutting through the noise in B2B marketing, the role of AI, price transparency, and more. Tune in for actionable insights and real-life examples on innovative B2B marketing strategies.

00:31 Guest Introduction: Jeremy Kagan

00:53 Jeremy's Journey and Current Work

02:44 Biggest Challenges in B2B Marketing

03:19 Cutting Through the Noise

04:06 Innovative Tools and Campaigns

05:48 Common Mistakes in B2B Marketing

06:52 Wishes for B2B Marketing Tools

09:30 Recent Wins and Personal Highlights

11:14 Frameworks and Mindsets for Success

13:32 Podcast Recap and Closing Remarks

Related Links

> Textbook Ventures: https://www.textbook.vc/

> GOCharlie.ai: marketing, social media and e-commerce focused generative AI (https://gocharlie.ai/)

> Branchlab: cookieless ID for CTV health care advertisers (https://branchlab.com/)

> SWYM.ai: Stop Wasting Your Money - AI for media bidding and buying (https://www.swym.ai/)

> Textbook: Digital Marketing: Strategy & Tactics - 3rd Edition (https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed)
> The IIHS Safe Vehicles for Teens Buying Guide: https://www.iihs.org/ratings/safe-vehicles-for-teens

> NYC Founder First VC Awards: https://www.forumvc.com/blog-posts/list-of-the-top-nyc-founder-first-investors

In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.

00:32 Guest Introduction: Brandon Rhoten

01:01 Brandon's Journey in Marketing

02:13 Challenges in B2B Marketing

03:00 Successful Campaigns and Tools

04:28 Common Mistakes in B2B Marketing

06:34 Some Wins in Marketing and Life

08:09 Effective Frameworks and Processes

11:09 Recap and Closing Remarks