The premiere episode of the ICONS and Experts Podcast, by Internet Marketing OG, Brian Campbell.

Here's what's covered in this episode:

• 7 Reasons Why I Numbered the 1st episode 1111
• The 7/11 Principle for Creating Opportunities
• The ODD/EVEN Format for this Podcast Explained
• 4 Essential Community Building Basics
• The TWO Essential Tools of an ICON
• The ICON Model for Growing Your Audience

I. 7 Reasons Why I Numbered the 1st episode 1111

• 23 Years of Content Creation.
• We're all ONE.
• Synchronicity.
• People Want to be Right (and how to use that you your advantage).
• Wedding Anniversaries.
• 1 Year, 1 Month, 1 Week & 1 Day => 1111
• Reminder to Think for Yourself

II. The 7/11 Principle for Creating Opportunities

7 letters are in the word PROBLEM. 11 letters are in OPPORTUNITY. Every problem is an opportunity in disguise.

III. The ODD/EVEN Format for this Podcast Explained

ODD numbered episodes are lessons from Brian Campbell, and are an ongoing PhD in client attraction, community building, and messaging.

EVEN numbered episodes showcase "ICONS and Experts" emerging entrepreneurs and leaders on the Internet that are making an impact through community building and publishing content.

IV. Four (4) Essential Community Building Basics

1. People  (Audience)
2. Content ( Messaging)
3.  Communication (Announcements)
4.  Promotion (Growth)

V.  The TWO (2) Essential Tools of an ICON

1. Your Email List (to maintain communication)
2. Your Community Hub (to focus community attention)

VI. The ICON Model for Growing Your Audience

• Weekly Show - to simplify & scale your marketing efforts
• Omni-Channel Presence - for increased visibility across several social channels
• Networking and "Featured Expert" opportunities for Authority and Exposure.