In this episode, I sit down with Coach Jim Laird, founder of Vitality Brotherhood and Vitality Sisterhood, two communities dedicated to helping men and women over 40 reclaim their strength, health, and vitality.

Jim has coached elite athletes, but his passion lies in empowering everyday people to train smarter, not just harder. His personal journey—from powerlifting to battling ulcerative colitis and a life-threatening staph infection—shaped his unique approach to sustainable fitness, longevity, and stress management.

We discuss:

✅ Why strength training is essential for longevity, but not in the way most people think

✅ The biggest mistakes people make when trying to get fit after 50

✅ Overcoming health setbacks and why less exercise is sometimes more effective

✅ The power of circadian rhythms and how light exposure saved Jim’s life

✅ Fixing back pain, running mechanics, and why coiling and rotation matter

✅ How community and connection impact your health just as much as exercise

Jim shares hard-earned wisdom and actionable strategies to help you break free from exhaustion, rebuild your strength, and transform your health—without burnout. If you’ve ever felt frustrated with your fitness journey, this episode is a must-listen!

📌 Connect with Coach Jim Laird:

🌐 Website: Vitality Brotherhood

📣 Instagram: @JimLaird.GYM

📺 YouTube: Vitality Brotherhood Channel

💪 Join for Free: Vitality Brotherhood | Vitality Sisterhood

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