How do you pick a niche when you love and are good at so many different topics? What happens if you simply don’t pick a niche?

Can you get more than 100,000 followers if you don’t niche?

These are just a few of the questions we’re exploring in this interview with multi-hyphenate content creator Lisa LaCroix.

A few highlights:

• What Lisa did (or didn’t do) to get more than 100K followers on TikTok
• Why she views some of her ADHD-like brain “issues” as superpowers
• What Lisa’s Lily Pad Model for content creation looks like (This is a game changer when it comes to the traditional wisdom to narrow your focus.)
• Why Lisa has a win-win philosophy when it comes to content creation and monetization
• How to motivate yourself to keep creating even when the world is burning and you feel as if you can’t make a difference

When I asked Lisa what she would do differently if she could start over from scratch, Lisa said, “You do what you do because that’s what you did. And, so, there wasn’t really any other choice.”

Our discussion on managing the weight of the world led me to say: “If you make content that changes somebody’s day, then you’re counterbalancing the negativity in the world.” This is so important for content creators to remember.

We also discuss:

• How important it is to have an accountability system with another content creator
• The benefits of recycling content
• Different ways to monetize your content

Lisa LaCroix is a TikToker, podcaster, speaking coach, and artful aging expert. She’s also a competitive ballroom dancer.

Connect with Lisa:

lisalacroix.com

TikTok: Lisa_LaCroix

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

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