What Works In The Cannabis Industry

In this episode of On The Map podcast, your host Lee Caraher talks to the co-founder and CEO of Restart CBD, Shayda Torabi.

A Women-Owned, Sister-Owned Texas Cannabis Brand

Restart CBD is a women-owned, sister-owned cannabis brand that’s headquartered in Shayda’s hometown of Austin, TX. They are about to celebrate four years in business in 2022, and last year they were voted the best CBD brand and local dispensary by several Austin publications. The best part? Restart CBD ships nationwide and has an authoritative presence in their space. 

The Origins of Restart CBD

Shayda shares that she fell into this type of business somewhat accidentally, but she always had a passion for entrepreneurship. When she left college, she joined a small tech company that grew from just 13 employees to over 600 over the course of six years. This was the first time, from a scrappy perspective, Shayda experienced serious business growth. During her mid-twenties, crisis struck when she was in a serious car accident and broke her hip in more than one place. This accident welcomed chronic pain into Shayda’s life. This is when cannabis entered her sphere – though starting out, she was hesitant. It was actually Shayda’s mother who suggested she use CBD to deal with this chronic pain. This impacted Shayda positively in many ways; for one thing, she could turn to something like CBD rather than narcotic medications or steroid injections to help with her pain. 

Leveraging Different Perspectives to Educate

Shayda shares that she and her sister are two sides of the same coin when it comes to running their business. Shayda had experience with cannabis, but her sister was a sponsored athlete, so cannabis use was off of the table for her. Both sisters are able to tell their stories through their brand from very different perspectives. Shayda offers her car accident story as insight into using CBD for pain management, while her sister is able to educate their audience from an overall health and wellness approach. Together, they reach a massive audience from all walks of life. 

CBD and cannabis really helped Shayda navigate her wellness journey and ultimately, changed her life for the better. She was able to have a new lease on life after her accident, thanks to these products. Shayda shares that when she began her business, it was just a side hustle. Very quickly, Restart CBD became very popular locally in Austin. Shayda and her team leaned into educating their customers and opening more minds to the use of cannabinoids for health and wellness, which is part of how Restart CBD put themselves ‘on the map’. 

Want to learn more? Check out Restart CBD’s website at https://www.restartcbd.com. 

Check out Shayda Torabi on LinkedIn at https://www.linkedin.com/in/shaydatorabi/. 

Check out Restart CBD on LinkedIn at https://www.linkedin.com/company/restart-cbd/. 

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