• 14. Marathon vs. Sprint: When Success Isn’t Fast w/ Courtney Korselt and Jack Hughes

  • 2019/09/24
  • 再生時間： 23 分
  • ポッドキャスト

14. Marathon vs. Sprint: When Success Isn’t Fast w/ Courtney Korselt and Jack Hughes

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  • サマリー

  • If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?

    On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik:

    What we talked about:

    • The 2 buckets that your data needs to go into
    • How to communicate your data to leadership in a way they’ll understand
    • Marketing strategies that add value, not volume, to the inbox
    • Strategies and challenges to implementing digital marketing in a niche space

    You can find this interview and many more like it, by subscribing to Streamlined Podcast on Apple Podcasts.
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あらすじ・解説

If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?

On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik:

What we talked about:

  • The 2 buckets that your data needs to go into
  • How to communicate your data to leadership in a way they’ll understand
  • Marketing strategies that add value, not volume, to the inbox
  • Strategies and challenges to implementing digital marketing in a niche space

You can find this interview and many more like it, by subscribing to Streamlined Podcast on Apple Podcasts.
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