• #142: This Young Artist Has Turned Her Whimsical Doodles into a Fast-Growing Business! with Sammy Handler

  • 2023/03/28
  • 再生時間： 18 分
  • ポッドキャスト

#142: This Young Artist Has Turned Her Whimsical Doodles into a Fast-Growing Business! with Sammy Handler

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  • Sammy Handler is living the dream! She has transformed her passion for art (which started with painting doodles on friends’ shoes in high school) into a growing commercial enterprise. As she explains to Host Dori Stewart on this episode of Teacher Turned Entrepreneur, this 26-year-old dynamo has taken her colorful vision and packaged it in a huge array of ways that have caught the eye of everyone from new moms (who love her bibs and baby blankets) to kids (who devour her personalized accessories) to college students (who are decking out their dorms) to corporate marketers (ever on the prowl for cool new promotional items). Sammy has straightforward advice to offer that will embolden people of all ages to figure out what they love and then work out how to make it “blow up” the way her KicksBySammy custom designs have done. When it comes to scaling her business, we’re learning how this young entrepreneur has gone about identifying collaborators who align with her values and integrated a meaningful charitable element into the model. Sammy has some especially helpful advice for young aspiring entrepreneurs about taking advantage of university resources and building that all-important network! Most of all, you’ll come away inspired to check out Sammy’s art, which is visible not only all over social media but also on eye-catching public murals in Miami and Chicago. Click here if you want a peek at her one-of-a-kind feast for the senses! If you enjoyed this episode of Teacher Turned Entrepreneur, click here to hear past shows and leave comments!  KEY TAKEAWAYS:·       How Sammy turned her passion for art into a business, from painting shoes for high school friends to blowing up on social media to providing promotional products for large corporations.·       Expect the Unexpected: Groundbreaking businesses are often built on ideas that no one has ever tried – or thought possible. So go ahead. Explore!·       The old saying proves true once again: Find something you love doing, then figure out how to make money doing it. The formula works!·       How did Sammy turn her side hustle into a full-blown enterprise? She got practical about ways to scale her product to connect with the masses.·       Analysis Paralysis: It’s easy to get bogged down in market research, production systems and planning. Meanwhile, a competitor might be poised to overtake you!·       Don’t overthink! Your market is always going to evolve and change over time. ·       Sammy’s Biggest Challenge: Juggling the many moving parts involved in running a business from the ground up. She’s the driver behind:o   Social mediao   Design o   Financeo   PR·       It’s your baby! Sammy is learning (and asking other entrepreneurs about) how to entrust responsibility to others – a necessary next step in her company’s growth. ·       Look for clients and collaborators who: o   Understand and embrace your work.o   Share your mission and align with your values.o   Have a following that meshes well with your own.·       How Sammy has gone about identifying her collaborators:o   Networking with others in the art world.o   Getting her artwork noticed (including public installations).·       Some of Sammy’s Top-Selling Products are Baby-Centered:o   Blanketso   Towelso   Burp clotheso   Bibso   Pillows·       Kids and adults alike love the personalization that Sammy offers, which is why she’s constantly researching and open to new ideas for creating bespoke content.·       The Charitable Element: In tribute to her grandmother, who died of pancreatic cancer, Sammy donates a portion of sales proceeds each year to the Lustgarten Foundation. She also offers a buy-a-gift and give-a-gift campaign that supports holiday toy drives and DIY painting activities live on Instagram.·       Advice for Young Aspiring Entrepreneurs:o   Start networking early. It’s so important!o   Your college has an entrepreneurial center (probably at their business school) so check it out while you can!o   Start asap to enter contests, pursue grants and get feedback.o   Leverage resources and knowledge banks. You don’t know it all!o   After graduation, keep extending your circle of collaborators and mentors.o   Don’t be shy. Reach out via social media, LinkedIn or any other way you can think of. People are willing to talk to you – if you ask!
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あらすじ・解説

Sammy Handler is living the dream! She has transformed her passion for art (which started with painting doodles on friends’ shoes in high school) into a growing commercial enterprise. As she explains to Host Dori Stewart on this episode of Teacher Turned Entrepreneur, this 26-year-old dynamo has taken her colorful vision and packaged it in a huge array of ways that have caught the eye of everyone from new moms (who love her bibs and baby blankets) to kids (who devour her personalized accessories) to college students (who are decking out their dorms) to corporate marketers (ever on the prowl for cool new promotional items). Sammy has straightforward advice to offer that will embolden people of all ages to figure out what they love and then work out how to make it “blow up” the way her KicksBySammy custom designs have done. When it comes to scaling her business, we’re learning how this young entrepreneur has gone about identifying collaborators who align with her values and integrated a meaningful charitable element into the model. Sammy has some especially helpful advice for young aspiring entrepreneurs about taking advantage of university resources and building that all-important network! Most of all, you’ll come away inspired to check out Sammy’s art, which is visible not only all over social media but also on eye-catching public murals in Miami and Chicago. Click here if you want a peek at her one-of-a-kind feast for the senses! If you enjoyed this episode of Teacher Turned Entrepreneur, click here to hear past shows and leave comments!  KEY TAKEAWAYS:·       How Sammy turned her passion for art into a business, from painting shoes for high school friends to blowing up on social media to providing promotional products for large corporations.·       Expect the Unexpected: Groundbreaking businesses are often built on ideas that no one has ever tried – or thought possible. So go ahead. Explore!·       The old saying proves true once again: Find something you love doing, then figure out how to make money doing it. The formula works!·       How did Sammy turn her side hustle into a full-blown enterprise? She got practical about ways to scale her product to connect with the masses.·       Analysis Paralysis: It’s easy to get bogged down in market research, production systems and planning. Meanwhile, a competitor might be poised to overtake you!·       Don’t overthink! Your market is always going to evolve and change over time. ·       Sammy’s Biggest Challenge: Juggling the many moving parts involved in running a business from the ground up. She’s the driver behind:o   Social mediao   Design o   Financeo   PR·       It’s your baby! Sammy is learning (and asking other entrepreneurs about) how to entrust responsibility to others – a necessary next step in her company’s growth. ·       Look for clients and collaborators who: o   Understand and embrace your work.o   Share your mission and align with your values.o   Have a following that meshes well with your own.·       How Sammy has gone about identifying her collaborators:o   Networking with others in the art world.o   Getting her artwork noticed (including public installations).·       Some of Sammy’s Top-Selling Products are Baby-Centered:o   Blanketso   Towelso   Burp clotheso   Bibso   Pillows·       Kids and adults alike love the personalization that Sammy offers, which is why she’s constantly researching and open to new ideas for creating bespoke content.·       The Charitable Element: In tribute to her grandmother, who died of pancreatic cancer, Sammy donates a portion of sales proceeds each year to the Lustgarten Foundation. She also offers a buy-a-gift and give-a-gift campaign that supports holiday toy drives and DIY painting activities live on Instagram.·       Advice for Young Aspiring Entrepreneurs:o   Start networking early. It’s so important!o   Your college has an entrepreneurial center (probably at their business school) so check it out while you can!o   Start asap to enter contests, pursue grants and get feedback.o   Leverage resources and knowledge banks. You don’t know it all!o   After graduation, keep extending your circle of collaborators and mentors.o   Don’t be shy. Reach out via social media, LinkedIn or any other way you can think of. People are willing to talk to you – if you ask!
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