• #15: Product Marketing/Team Management (ft. Krista Martin of Boardable)

  • 2021/11/30
  • 再生時間: 1 時間 1 分
  • ポッドキャスト

#15: Product Marketing/Team Management (ft. Krista Martin of Boardable)

  • サマリー

  • On Today's Episode: Brody and Logan chat with Krista Martin, the VP of Growth for Boardable, a young tech company offering board management software for nonprofits. Krista shares her professional journey, discusses the adventure of starting a business in a basement and growing it to over 50 employees, explores the approach and mentality behind product marketing, chats about the importance of diversified skills and passions on a team, and the group talks through the importance of regular analysis and iteration in your customer journey.

    About Today's Guest: Krista Martin is the VP of Growth for Boardable. For more on Krista and to get in touch, visit https://www.linkedin.com/in/krista-martin-a176095b.

    We're now a bi-weekly podcast! New episodes of Friends with Marketing Benefits drop every other Tuesday on Apple Podcasts, Spotify, and wherever else you find your podcasts.

    Friends with Marketing Benefits is produced and distributed by the L.A.S. Podcast Network in Cedar Rapids, IA. For more, visit LASPodcastNetwork.com.

    Subscribe to L.A.S.+ for just $10/month and get bonus episodes of this show, ad-free versions of every L.A.S. Podcast, pre-sale access to live events, early access to special podcasts and projects, and more benefits, all while support local Iowa creators and businesses. For more information and to get started, head to LASPodcastNetwork.com/plus.

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あらすじ・解説

On Today's Episode: Brody and Logan chat with Krista Martin, the VP of Growth for Boardable, a young tech company offering board management software for nonprofits. Krista shares her professional journey, discusses the adventure of starting a business in a basement and growing it to over 50 employees, explores the approach and mentality behind product marketing, chats about the importance of diversified skills and passions on a team, and the group talks through the importance of regular analysis and iteration in your customer journey.

About Today's Guest: Krista Martin is the VP of Growth for Boardable. For more on Krista and to get in touch, visit https://www.linkedin.com/in/krista-martin-a176095b.

We're now a bi-weekly podcast! New episodes of Friends with Marketing Benefits drop every other Tuesday on Apple Podcasts, Spotify, and wherever else you find your podcasts.

Friends with Marketing Benefits is produced and distributed by the L.A.S. Podcast Network in Cedar Rapids, IA. For more, visit LASPodcastNetwork.com.

Subscribe to L.A.S.+ for just $10/month and get bonus episodes of this show, ad-free versions of every L.A.S. Podcast, pre-sale access to live events, early access to special podcasts and projects, and more benefits, all while support local Iowa creators and businesses. For more information and to get started, head to LASPodcastNetwork.com/plus.

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