Jim Collins book Good to Great is one of the all-time business classics due to the size and quality of the research that underpins the principles that he identified in the research about companies that endured and achieved great performance, relative to their peer companies who only achieved good performance.

In Good to Great, Jim Collins identified seven core principles that great companies excelled at.

In this part one of two episodes, we dig into the seven principles from Good to Great and ask you to rate your firm's performance on each of these.

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