How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads

Want to get clients on LinkedIn using ads that actually build trust and drive pipeline? This is the playbook.

We’re walking you through the exact LinkedIn ads strategy we use to land six-figure deals for ourselves and our clients—without spamming inboxes or relying on outdated lead gen tactics.

This is our B2B demand generation system—powered by LinkedIn Thought Leadership Ads—that’s working across SaaS, consulting, and service businesses. If you're in a small marketing team and tired of wasting budget on low-quality leads, this episode will change how you market forever.

You’ll learn how to:

+ Map your LinkedIn content to the five stages of awareness

+ Use thought leadership marketing to build trust at scale

+ Combine paid media and outbound to unlock high-intent conversations

Watch this if you:

+ Want a scalable way to generate demand on LinkedIn

+ Need a better B2B LinkedIn ad strategy that drives revenue

+ Are trying to get in front of ideal customers with zero brand awareness

We show you how to tie content, ads, and outbound together to consistently book meetings and grow pipeline. It’s the same framework behind our $10K/month retainers—and it works for any B2B brand.

This episode is a must-watch for B2B marketers who want to use LinkedIn to win high-value deals—and build a marketing engine that scales.

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🔗 Links + CTAs

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💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

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SUBSCRIBE to our channel: / @theb2bplaybook

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GET the latest CONTENT: https://theb2bplaybook.com/

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02:20 What Are LinkedIn Thought Leadership Ads?

03:40 Proof It Works: Real $10K/Month Deal From These Ads

05:00 Why Most Thought Leadership Ad Campaigns Fail

07:00 Boosting Posts ≠ Strategy: The Common Mistake

09:00 The 3-Month Trust-Building Window (Case Study Insight)

11:00 You Need This Before You Run Any LinkedIn Ads

12:40 Our Full Demand Gen Framework Behind These Ads

14:20 Mapping Ads To The 5 Stages of Awareness

16:00 Unaware to Most Aware: The Buyer Journey Blueprint

18:00 How to Create a Thought Leadership Content Matrix

20:00 Cold vs Warm Audiences: What Content to Serve

21:40 How We Target & Build Audiences That Convert

23:00 Ideal Ad Frequency: What LinkedIn Won’t Tell You

24:40 Our Secret Ad Sequencing Hack That Lowers Costs

27:00 Real Client Wins: Social Proof You Can Copy

29:00 When To Combine Ads With Sales for Bigger Wins

30:40 The KPIs That Actually Matter (And What to Ignore)

34:00 Final Thoughts & Where To Learn More

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

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So you have everything you need to drive more revenue for your brand.

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