In this episode of Masters of Business, Daniel Beer sits down with renowned real estate entrepreneur and marketing expert Kris Lindahl to explore the secrets behind building one of the most recognized real estate brands in the Midwest. Kris shares his unconventional approach to breaking the rules, the importance of curiosity in business, and how his authentic commitment to generosity and core values have helped elevate his brand and team. Kris also dives into actionable insights on building teams, scaling businesses, and integrating personal passions into brand identity.

• Discover how Kris Lindahl built a brand so iconic it’s part of the Minnesota Twins experience.
• Learn why Kris believes in “breaking rules that don’t exist” and how it has driven his success.
• The role of curiosity and constant learning in creating marketing strategies that resonate.
• Insights on balancing vision and execution to avoid common pitfalls in business.
• Kris’s unique approach to team-building and how core values guide hiring and leadership decisions.
• A personal story about using 25 frozen pizzas to build stronger client relationships.
• Why generosity and core values are essential to scaling a business with lasting impact.
• How Kris has successfully integrated his "Be Generous" movement into his business brand.
• Hear about the potential dangers of losing authenticity in brand leadership and how to avoid it.