• #21 Breaking the Feast and Famine Cycle: Tony Wilson on Consistent Growth and Financial Stability for Digital Agencies

  • 2024/10/03
  • 再生時間： 31 分
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#21 Breaking the Feast and Famine Cycle: Tony Wilson on Consistent Growth and Financial Stability for Digital Agencies

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  • In this episode of Fixing the Game, Tony Wilson, fractional CFO and founder of Accquip, shares his expert insights on the financial health and growth strategies for digital agencies. Tony dives into why most agencies underinvest in sales and marketing, advocating for a 15-20% spend to drive real pipeline growth.

    We also explore value pricing vs. hourly models, and the role of content marketing. If you’re tired of feast and famine cycles and want to learn how to better manage your agency's finances, this episode is packed with actionable advice on improving gross margins and positioning your agency for long-term growth.

    Connect with Tony: https://www.linkedin.com/in/tony-wilson-cpa/
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あらすじ・解説

In this episode of Fixing the Game, Tony Wilson, fractional CFO and founder of Accquip, shares his expert insights on the financial health and growth strategies for digital agencies. Tony dives into why most agencies underinvest in sales and marketing, advocating for a 15-20% spend to drive real pipeline growth.

We also explore value pricing vs. hourly models, and the role of content marketing. If you’re tired of feast and famine cycles and want to learn how to better manage your agency's finances, this episode is packed with actionable advice on improving gross margins and positioning your agency for long-term growth.

Connect with Tony: https://www.linkedin.com/in/tony-wilson-cpa/
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