From creating content to leading a tech startup, this episode explores how Marta Bosso, serial entrepreneur and Co-Founder / CEO of Brandplane is using AI to tackle some of marketing’s biggest challenges. We also talk about what platforms like TikTok and LinkedIn mean for brands today and how to make your business stand out.

00:00 – Introduction: Meet our guest and hear about the unique journey from sommelier to tech entrepreneur.
02:15 – The Creator Economy: Insights from Clubhouse and the challenges of daily content creation.
05:30 – The Big Idea: The experiences that led to the creation of Brandplane.
08:45 – Why AI Matters: Solving marketing’s toughest problems with intelligent automation.
12:00 – LinkedIn vs. TikTok: A breakdown of today’s top platforms for businesses and creators.
16:30 – Building a Business: Key lessons from starting and scaling a SaaS company.
20:45 – Entrepreneurial Grit: How to stay adaptable and resilient when challenges arise.
24:00 – Social Media Trends: The evolution of content creation and TikTok’s lasting impact.
28:15 – Authenticity in Leadership: Combining creativity and tech while staying true to your vision.
32:00 – Closing Thoughts: Advice for aspiring entrepreneurs and a glimpse at what’s next for Brandplane.