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#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies
- 2024/10/15
- 再生時間： 28 分
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#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies
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サマリー
あらすじ・解説
In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad tech supply chain, and the unchecked power of Google’s monopoly in the digital advertising landscape.
Claire also highlights the urgent need for transparency, the role of ad fraud in organised crime, and how these issues impact the media industry. Join us as she discusses the ongoing efforts to hold big tech accountable and create a fairer, more transparent system for advertisers and publishers alike.
If you're curious about what's really happening behind the scenes in digital advertising, this is the episode for you.
Connect with Claire: https://www.linkedin.com/in/claire-atkin/