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The Real Rundown! Goldy Locks and Jim Bob Morris discuss the impact of steroids in sports, the transition from athletics to business, and the importance of partnerships in building a brand. They delve into Morris's collaboration with Jelly Roll, highlighting the significance of their brand, El Bandido. Additionally, they explore Morris's philanthropic efforts, particularly the establishment of a diversity center aimed at supporting underprivileged communities. The conversation concludes with a look at future endeavors and community support for their initiatives. Golden Nuggets! 🏆 Steroids were prevalent in sports, leading to health issues. 🏆 The transition from sports to business can be rewarding. 🏆 Partnerships can significantly enhance brand visibility. 🏆 El Bandido's collaboration with Jelly Roll is a strategic move. 🏆 Philanthropy is essential for giving back to the community. 🏆 Diversity centers can help bridge gaps in society. 🏆 Understanding cultural differences is crucial in community initiatives. 🏆 Building a brand requires hard work and dedication. 🏆 Future endeavors include expanding El Bandido's reach. 🏆 Community support is vital for the success of initiatives. Sound Bites "We had steroids, you know, and so a lot of guys..." "It just becomes addictive. You start seeing those gains..." "I got to work with four billionaires." Chapters 00:00 The Steroid Era in Sports 02:47 Transitioning from Sports to Business 05:36 Partnerships and Collaborations 10:27 Building a Brand with Jelly Roll 13:18 Giving Back: The Diversity Center 20:57 Future Endeavors and Community Support