In this season 2 premiere of the No Fixed Agenda podcast, hosted by Jeff Stoner and presented by Bubz Naturals, Joshua Church, founder of Edge Theory Labs, discusses the benefits of cold plunging and shares his journey. The episode delves into the Wim Hof breathing method, the importance of recovery in sports, and the psychological and physiological impacts of cold therapy. Joshua highlights his personal experiences with injuries and surgeries, leading him to discover yoga and breathwork, and eventually founding Edge Theory Labs. The conversation also covers the challenges and opportunities in the cold plunge industry, including the shift to a science-backed approach, collaborations with Whoop, and studies with UCLA's athletic teams. This episode offers a comprehensive look at cold therapy, industry innovations, and lessons on resilience and recovery.

00:00 Welcome to Season Two!

00:41 Introducing Joshua Church and Edge Theory Labs

02:12 The Cold Plunge Journey Begins

02:39 The Struggles of Buying a Cold Plunge

08:49 The Birth of Edge Theory Labs

09:53 The Science Behind Cold Plunges and Breath Work

12:52 Developing the Perfect Cold Plunge

19:30 The Benefits of Breath Work

21:05 Personal Stories and Experiences

30:49 A Life-Changing Injury

32:42 The Turning Point: Discovering Yoga

34:24 The Power of Breathwork

37:59 Triathlon Journey

40:33 The Evolution of Recovery

44:24 Cold Water Therapy Insights

56:36 Building a Science-Backed Business

01:00:13 Conclusion and Reflections