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  • Chapter 140: Amy Einhorn on powerful pages and publishing possibilities

    Chapter 140: Amy Einhorn on powerful pages and publishing possibilities
    2024/09/18
    ‘The Help’ by Kathryn Stockett. ‘Big Little Lies’ by Liane Moriarty. ‘Let's Pretend This Never Happened’ by Jenny Lawson. ‘American Dirt’ by Jeanine Cummins. ‘This Is How It Always Is’ by Laurie Frankel. ‘Listen for the Lie’ by Amy Tintera. ‘We Begin At the End’ by Chris Whittaker. ‘A Higher Loyalty’ by James Comey. ‘The Book of Awesome’ by Neil Pasricha. What do these books have in common? The famed but invisible editor pulling the strings from behind the curtain: Amy Einhorn Fifteen years ago my seven-month-old blog ‘1000 Awesome Things’ was nominated for ‘Best Blog’ from the International Academy of Digital Arts and Sciences. I was approached by literary agents and my new agent Erin Malone told me she wanted to auction my blog to publishers … next week. Suddenly I was in the foreign position of interviewing editors who were somehow clamoring to publish my book. I signed with Amy Einhorn—a woman I’d never heard of, who had just started an eponymous imprint I’d never heard of, within Putnam Publishing, which I’d also never heard of. But I was immediately and magnetically attracted to her vision for the book. “It’s a hardcover, Neil,” she said. “It’s for moms. It’s a gift book. You gotta lose the frat boy posts. No blowing your nose in the shower. And I need a lot more new content.” I learned everything about editing from Amy in our passionate late night diatribe emails, our hot-potato-ing of 300-page Word docs back and forth with 100s of comments in red down the sides, and arguing—good arguing!—about every single element along the way. I’d sit in her office and she’d have a variety of ‘cases’ laid out on her desk. “What do you think of 5” by 7”?” she’d say. “Too precious? Too cute?” Amy is one of the most successful editors in the world today with the highest percentage of books edited hitting the New York Times bestseller list. According to a feature in The Observer, “New York editors and publishers speak of Amy Einhorn's success as the product of an almost mystical editorial instinct.” She has a knack for sniffing out voice, for knowing what will work and what won’t and, as you can imagine, I’ve been begging her to come on 3 Books for six years to hear how it all works. So I flew down to NYC to talk with the bright, brilliant, and beaming Amy Einhorn about what an editor does, how a book gets published, what helps a book sell, Amy's 3 most formative books, and much, much more. Let’s flip the page to Chapter 140 now…
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    2 時間 8 分
  • Chapter 3: Seth Godin on shifting stories and stretching ourselves

    Chapter 3: Seth Godin on shifting stories and stretching ourselves
    2024/09/03

    Happy new moon, everybody!

    I am going to release a few of my favorite classic chapters of 3 Books. Let's start with Seth Godin!

    I flew down to New York to uncover and discuss the most formative books of the one and only Seth Godin (​@ThisIsSethsBlog​) from his Hastings-On-Hudson studio.

    Seth is the bestselling author of '​Linchpin​', '​Purple Cow​', '​Tribes​' and ​many more books​ and is known as one of the world's biggest thinkers in communities such as ​TED​ and the ​Marketing Hall of Fame​. And did I mention he writes one of ​the most popular blogs​ in the world?

    In this interview we discuss where Seth sees publishing going and his thoughts on the changes we're seeing in how people read and spend time. Seth shares his opinions on blurbs, acknowledgments, and his unique perspective on work-life balance. He also gives insights into how we can change our own world by changing the narrative inside our heads.

    I sat in Seth's studio transfixed, mesmerized, and hypnotized by one of the world's best brains.

    I hope you enjoy it as much as I did.

    Big thank you to the kind, generous, and indispensable ... Seth Godin.
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    1 時間 49 分
  • Chapter 139: Lewis Mallard valorizes visionary vandalism

    Chapter 139: Lewis Mallard valorizes visionary vandalism
    2024/08/19
    I was at a coffee shop on College Street when the barista Tony yelled “Hey! There’s that duck!” I turned and, sure enough, out the front window was a… duck. A giant pixelated-looking green-headed Mallard set atop a rubber-tire-sized body on top of orange-stockinged legs and a pair of orange Converse. And he was just … walking by. Like some kind of interdimensional tumbleweed. Uh, what … was this? Some gimmick from the local radio station? An ad campaign for a boot company? I ran outside with my friend Ateqah and was puzzled that … she seemed to know him! “Hiiiiiii Lewis,” she cooed. “You’re looking great, Lewis! How’s your day going, Lewis?” He just … quacked at her. I had so many questions: “Who are you? What are you doing? What is the meaning of this?” But, of course, he just … quacked. Ducks can’t talk! Then he turned and did a 1920s-pauper-finding-a-penny-style heel-click a good three feet in the air and I was left standing on the sidewalk, stunned, with a big smile on my face. I couldn’t let the story finish there. Turns out Ateqah had been following Lewis Mallard on Instagram for years so when she saw him she knew who he was. She took a picture of us and posted it on her Instagram Story, after which Lewis Mallard picked it up, artistically edited it, and posted it on his own. I learned Lewis Mallard is an anonymous ‘interdimensional psychedelic folk artist’ responsible for street performances and art installations across Hamilton, Toronto and, most recently, Victoria. Little duck-painted streetcar stations are popping up and, of course, the duck, in full quacking character, is being spotted on the streets. Lewis’s work has been covered in all the local press in Toronto—CP24, City News, CTV, The Toronto Star, etc. In one of many pieces of coverage in CBC a person named J.J. Collins, manager of a local record label, said "Anybody who sees Lewis will tell the next person they see and say, 'Oh my God, I saw Lewis on the way to work today.' It's like finding the golden ticket." Finding the golden ticket? I … love that. BlogTo calls Lewis a “Toronto legend” and a “viral folk artist” and was trumpeting him after he painted a Toronto streetcar stop to look like … himself. There was this … allure, to me, of what Lewis Mallard *was* and what he was doing. Taking over the streets, creating art amidst dustry construction, and mapping rivers of love, humanity, and community through endlessly flowing change we all feel happening on the streets. Lewis Mallard agreed to meet me in human form—though his face, name, and identity remain secret throughout this interview—on a bright orange bench on College Street outside the same Manic Coffee where I saw him the first time. Lewis and I parked in the hot sun in front of noisy streetcars, gaggles of teens, and one guy who (really) believes Lewis is a spy. We share Manic's famous yogurt cups, ham and cheese croissants, and cookies—all homemade!—and discuss sacrifices for art, the power of the collective, the right amount of ‘bad,’ community through poverty, how to parent your parents, becoming an adult reader, what vandalism *really* is, and, of course, Lewis Mallard’s 3 most formative books… Let’s flip the page into Chapter 139 now…
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    3 時間 55 分
  • Chapter 138: Maria Popova mines meaning in marginalia

    Chapter 138: Maria Popova mines meaning in marginalia
    2024/07/21
    Maria Popova was born in communist Bulgaria and emigrated to the U.S. six days after her 19th birthday back in 2003. She studied at the University of Pennsylvania after “being sold on the liberal arts promise of being taught how to live.” Did it work? Well, yes and no. She spent her family’s life savings in the first few weeks on textbooks and, despite attending an American high school in Bulgaria, found herself in a bit of culture shock. “I mean, fitted sheets? Brunch?” She worked hard, a defining Popova characteristic, sometimes eating store brand canned tuna and oatmeal three times a day to get by. “I figured it was the most nutritious combo for the cheapest amount.” At one of her jobs in 2006 a senior leader started sending out a Friday email of miscellany to provoke innovation and then Maria took the project on herself—weaving together write-ups on seemingly unrelated topics. One day was Danish pod homes, another the century-long evolution of the Pepsi logo, another on the design of a non-profit's new campaign to fight malaria. It was becoming clear: You never knew what you were going to get from Maria. And in an era of homogenization that was so ever-delightful. Maria’s emails got popular and then she taught herself programming to put it all online on a site called BrainPickings.org. I was blogging on 1000 Awesome Things every night in that internet paleolithic. I still remember so many times I’d be researching for some arcane bit of wisdom or trivia and Google would wisely fire me over to BrainPickings.org. I came to love the site which had a top-of-the-page tagline back then that read: “A scan of the mind-boggling, the revolutionary, and the idiosyncratic.” And like my own blog’s 'About' page, this one didn’t reveal the author’s name, face, or identity. Was the internet just a bit more chat-room-anonymous back then? Or was this just before social media had been invented or figured out they needed our real names to maximize their ad revenues? Either way, Maria and I never got to know each other then … but, thankfully, a full 18 (!) years later the endlessly curious, cool, and erudite Maria Popova is ... still going. George Saunders, our guest in Chapter 75, says Maria Popova manifests "abundant wit, intelligence, and compassion in all of her writings." Seth Godin, our guest in Chapter 3 says Maria "is indefatigable in her pursuits of knowledge and dignity. She does her work without ever dumbing down the work." And Krista Tippett, host of On Being, calls Maria a "cartographer of meaning in a digital age." Perhaps no surprise the Library of Congress has included her project, The Marginalian (once called Brain Pickings), in their permanent web archive of culturally valuable materials I agree with the accolades and find Maria, her blog, and her wonderful books (‘Figuring,’ ‘The Snail With the Right Heart,’ 'The Universe in Verse,' and ‘A Velocity of Being’) truly exquisite and much-needed reflections of everything that makes life beautiful. Like 3 Books, her site The Marginalian has remained free and ad-free over the years. Maria has no staff, no interns, no assistant, and The Marginalian is, in her words, “a thoroughly solitary labor of love that is also my life and my livelihood.” The world can feel heavy, intense, and overwhelming—media, politics, and news pulls us away from those harder-to-measure things that make life wondrous. Love, connection, trust, kindness, passions, memories. The invisible but much-more-important guideposts that emerge as we look back on our lives from the end of it. That’s where Maria and The Marginalian rescue us—to point our attention towards the turn of phrase in a poem, a forgotten piece of advice from Ralph Waldo Emerson on trusting ourselves, or to provide a close reading with some stunning artwork from a 100-year-old picture book that helps illuminates one of those impossible-to-articulate emotions that we all share and feel… I loved this conversation with the much-requested Maria Popova on a wonderfully wide-ranging set of topics including, of course, her 3 most formative books…
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    2 時間 28 分
  • Chapter 137: Jonathan Franzen finds fellow freaks and forges fantastic fiction

    Chapter 137: Jonathan Franzen finds fellow freaks and forges fantastic fiction
    2024/06/22
    I remember getting the knife. It was near Christmas about 10 years ago and Leslie and I were zipping up a tiny suitcase before a beach trip with her grandparents and extended family. We weren’t married and I was making a desperate last-second plea to stuff a 576-page novel called ‘The Corrections’ by Jonathan Franzen into our bag. “It just won’t fit,” Leslie said. “You have … 100 pages left? Want to leave it and read it when we’re back?” I did *not* want to do that. The book was slipping under my skin—serrating my soul. So I remember getting that knife. The deep blasphemous pain I felt slicing the paperback spine and carving the last 100-ish pages off the book was far outweighed by the exquisite suite of pleasures I had slowly savoring it on the beach all week. I had never read anything like ‘The Corrections’—with a clarity of character, wildly spinning plot, and unique three-dimensional *realness* that, page by page, twist by twist, left pits in my stomach, lumps in my throat, and tears in my eyes. The book single-handedly elevated what I thought books could do. I read ‘Freedom’ (2010), ‘Purity’ (2014), and 'Crossroads' (2021) the same way—equal parts admiration, fascination, and with a psychologically-transporting feeling of living outside of myself. Jonathan Franzen is one of the most successful, accomplished, and decorated writers in the world. He is a Fulbright Scholar, National Book Award Winner, Pulitzer Prize Finalist, PEN/Faulkner Finalist, 2x Oprah’s Book Club Pick, voted to TIME’s ‘100 Most Influential’ list as well as gracing their cover as "Great American Novelist," and much, much more. The NYT calls his books "masterpieces of American fiction," NYMag calls his books "works of total genius," and Chuck Klosterman writing in GQ says "Franzen is the most important fiction writer in America, and—if viewed from a distance—perhaps the only important one.” Tall praise! But there is just nothing like a Jonathan Franzen novel and it was sheer delight going deep with the master of the deep to discuss writing advice, the magic of the written word, what heroes look like today, competing with David Foster Wallace, the best thing we can do for the climate, Jon’s 3 most formative books, and much, much more… Let’s turn the page to Chapter 137 now…
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    2 時間 25 分
  • Chapter 136: 3 St. Louis Uber drivers on bullets, bruises, and babies

    Chapter 136: 3 St. Louis Uber drivers on bullets, bruises, and babies
    2024/05/23

    I just got back from St. Louis.

    It was my first time there and I met a wonderfully rich collection of people who I’m so excited to introduce you to in a special on-the-ground, in-the-street, from-the-backseat Chapter of 3 Books.

    On the way from the airport to the hotel, the driver regaled me with St. Louis trivia from a deep well of St. Louis pride. “Did you know we hosted the World Fair and the Olympics the same year?” he asked. I knew about the World Fair! “Most do,” he said. “But not many know about the Olympics. 1904 was a banner year here. We were the fourth largest city in the US at the time!”

    The next day I had time to explore. I knew there was a local bird species that didn’t exist anywhere else in the country! The Eurasian Tree Sparrow was one of six species of birds brought to St. Louis in 1870 by German immigrants. The other five died that winter, but the Tree Sparrow still lives near Lafayette Park where it was first released. It has thrived without expanding its range or disrupting the local ecology.

    After I got an address to try and find the birds, I hailed an Uber and met Jacqueline, who drove a bus in town for 27 years. When I asked her for the best thing about St. Louis she said, “Nothing! Watch your back or somebody gonna put a bullet in your head.” Our raw conversation touches on the erosion of community, the deprioritization of connection, and how we might find new kinds of support in our disconnected world. “My family is whoever loves on me,” Jacqueline said. “Blood makes you kin but it doesn’t make you family.”

    I then met Deneane, a 28-year-old single mother of five who does drop-off, pick-up, and evenings solo every day while driving Uber thirty hours a week, working at a cupcake shop, and running a small business online. We went to the Gateway Arch and Left Bank Books together while talking about enduring—after her mom found bruises all over her body, she left her abusive relationship and “found the strength to start over.”

    The next morning I gave the talk that sent me down there and then got a final ride to the airport with Albano from Albania, who left his job as a public school teacher in Florida to make more than double as a driver. “Unfortunately,” he said, “if teaching was something others would care about, teachers wouldn’t leave the profession.”

    I hope you feel a kinetic pulse listening to stories from people whose stories aren’t often told. Get ready to laugh, cry, and connect hearts as we tether ourselves to the human connection that exists around us every day.

    Let’s head down to St. Louis and hang out with Jacqueline, Deneane, and Albano as they share the love and connection we are always searching for on 3 Books.

    Let’s flip the page to Chapter 136 now…

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    1 時間 20 分
  • Chapter 135: Cal Newport severs cell subservience to steep slow success

    Chapter 135: Cal Newport severs cell subservience to steep slow success
    2024/04/23

    Cal Newport is a guide, a visionary, a role model to me and millions of others on living an intentional and productive life amidst our noisy, scatterbrained, tech-drenched world.


    He’s an MIT-trained computer science professor at Georgetown University and author of 10 books which have collectively sold over 2 million copies including ‘Deep Work,’ ‘Digital Minimalism,’ and his latest bestseller, ‘Slow Productivity.’


    “I sometimes joke that my entire career is built on giving two-word terms to things everyone thinks and knows,” Cal says, but the truth is he’s doing a lot more than that.


    Take ‘Slow Productivity.’


    He’s boiled this new phrase down into three principles: 1) Do fewer things, 2) Work at a natural pace, and 3) Obsess over quality.


    Sounds simple, right? Trite, even! But that’s when you raise your head and realize the world is conspiring against you doing any of these. Doesn’t our world today reward… doing *more* things, working at an *unnatural* pace, and obsessing over *quantity*?


    There’s a reason Cal has no social media apps on his phone. Why he has no social media accounts at all…and never has! With his books, and his wonderful podcast ‘Deep Questions,’ he is focused on helping us find our way as we navigate ever-changing technology and work patterns that increasingly feel at odds with our shared quest of living intentional lives.


    Cal has a giant mind and it was on full display in this chat as we discuss: how Cal measures success, the neuroscience of reading, Denis Villeneuve, the relationship between rest and work, the ideal age for unrestricted Internet access, The Washington Nationals, leetspeak and productivity pr0n, the role of books today and their future, Andrew Huberman, positive reinforcement theory, Jonathan Haidt and ‘The Anxious Generation,’ technology boundaries for children, and much, much more…


    Let’s turn the page to Chapter 135 now…
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    2 時間 26 分
  • Chapter 134: Susan Orlean on lusty ledes and literary lessons for life

    Chapter 134: Susan Orlean on lusty ledes and literary lessons for life
    2024/03/25
    I got an email from longtime 3 Booker Bo Boswell who told me he found an enticingly-titled thread on reddit called “What’s your field or study (hobbyist or professional) and what’s a cornerstone beginners book for that topic/field?” The most upvoted reply on the thread read: "Librarian here, Susan Orlean’s ‘The Library Book’ is at first glance a true-crime book about tracking the arsonist who set fire and burned down the main library in Los Angeles, but it also gives a comprehensive glimpse into contemporary libraries and their issues, especially updating a view of them if you haven’t been inside one since you were a kid."
    Bo picked up the book, loved it, and then wrote to me that "the amount of research and bizarre detail Orlean puts into her work is so engrossing.” Bizarre detail! I was convinced. I picked up ‘The Library Book’ and it blew me away. Reading it was like … wandering a library. Surprising curiosity trails at every turn. I ended up putting the book in my Best Of 2023 and then went deeper into Susan Orlean’s back catalog where I found myself reading profiles like ‘The American Man, Age 10’ and a series of fascinating but unconventional obituaries about people like the inventor of Hawaiian Tropic or the first magician on the Las Vegas strip.
    I’ve come to think of Susan Orlean as one of the best non-fiction writers on the planet. She’s been a Staff Writer for ‘The New Yorker’ since 1992 and has written more than 10 bestselling books including ‘The Library Book’, ‘On Animals’, ‘Saturday Night’, and ‘The Orchid Thief’, which was turned into the movie ‘Adaptation’, starring Meryl Streep in her Oscar-nominated role as … yes, Susan Orlean.
    Susan has an endless, unbridled curiosity — that ‘bizarre detail’ — which you’ll see on full display in this conversation which begins by talking about how she organizes her shoes! She’s a writer’s writer who offers us a true masterclass and always reminds us that “storytelling and knowledge-sharing is the essential human experience.”
    We talk about organizing shoes and spices, what books do that nothing else does, finding the balance between professional and amateur, the genius of container ships, what great book design does, how to cultivate your writing voice, how you might organize your book, facing the fear of failure, LSD, the power of libraries, Susan’s 3 most formative books, and much, much more… I am so excited to share this conversation and hope you’ll find it as endlessly inspiring, thoughtful as I did.
    Let’s jump into Chapter 134 of 3 Books now…
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    3 時間 19 分