• 3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

  • 2022/08/24
  • 再生時間： 32 分
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3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

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  • Summary: 

    • Do you know your CLTV at 30, 60, 90, and 180 days?
    • LTV starts with the first purchase
    • LTV by campaign (vs. Global LTV)
    • Most companies have a random customer journey strategy (and why that's a huge hole)
    • LTV is not one number
    • Understanding front-end vs. back-end revenue
    • Look at LTV/AOV
    • How to use your LTV data to market more effectively
    • How to reduce barriers to entry and minimize friction to maximize CLTV
    • Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
    • LTV in B2B vs. B2C
    • LTV by channel
    • LTV is not a static number
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あらすじ・解説

Summary: 

  • Do you know your CLTV at 30, 60, 90, and 180 days?
  • LTV starts with the first purchase
  • LTV by campaign (vs. Global LTV)
  • Most companies have a random customer journey strategy (and why that's a huge hole)
  • LTV is not one number
  • Understanding front-end vs. back-end revenue
  • Look at LTV/AOV
  • How to use your LTV data to market more effectively
  • How to reduce barriers to entry and minimize friction to maximize CLTV
  • Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
  • LTV in B2B vs. B2C
  • LTV by channel
  • LTV is not a static number
続きを読む 一部表示

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