Join hosts Kevin Berry and Chelsea as they delve into the essentials of building a successful brand strategy, with a focus on social media marketing. Whether you're launching a new business or taking your first digital steps, this conversation is packed with actionable insights.

Kevin and Chelsea share their experiences and offer practical advice on navigating the digital landscape. Discover why having a website might not be the be-all and end-all for your brand, the significance of aligning your social media strategy with your business goals, and the crucial role of authenticity and consistent messaging.

The duo tackles common misconceptions and questions from clients, emphasizing the importance of understanding your audience and the role of paid advertising in amplifying your reach. They also explore the nuances of various social platforms, highlighting the need to choose the right channels for your brand and how to make the most out of your content.

From discussing the nitty-gritty of Instagram profiles to the strategic use of highlights and the art of engaging with your community, Kevin and Chelsea offer multiple tips to elevate your brand's online presence. Whether you're curious about the impact of logos, the role of legal departments in social media marketing, or simply looking for a fresh perspective on digital brand building, this episode is a must-listen for marketers and business owners alike.