In this week’s episode, we explore the concept of uniqueness. That’s all branders and marketers talk about after all, right?

Well, let’s figure out the ins and outs of uniqueness and how to stand out from the crowd. 

We take you through some of our top-level processes to find that uniqueness and not only say you’re different but most importantly do and be different.

Also, what’s up with all the European hate for American coffee? And what does the movie Elf have to do with any of it all?

Let’s find out.  

• 00:50 - How we see uniqueness
• 03:43 - Why they probably won’t choose you
• 06:30 - Uniqueness is more than messaging
• 10:30 - Europeans hate American coffee
• 12:08 - What happens after research?
• 13:25 - Allow us to contradict ourselves
• 19:17 - What’s SHFT’s Uniqueness?
• 26:06 - Simple is so hard

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/