Trent Kitsch most likely doesn't need an introduction for most of you, so before I list some of his accomplishments, let me paint a picture of our interview set up. Trent kindly invited me to his home where I set up my gear outside on a comfy patio overlooking the Okanagan Valley, it was a beautiful 30 degree summer day and we cracked a beer. It was less of an interview and more of a conversation with somebody who's interested in similar topics. As for accomplishments, Trent founded Saxx Underwear in 2007, and sold it in 2016. He then continued his entrepreneurial journey by co-founding and selling Doja Cannabis to Canopy Growth in 2018, which was a several hundred million dollar deal. He also currently owns and operates Kitsch Wines, a world class winery here in the heart of the Okanagan Valley. He's got a deep love for entrepreneurship, and he's got the stories to back it.

Show Notes:

1:40- Start of Interview
6:06- The Saxx Van
11:30- The Elevator Pitch
16:40- Trent's and Failure
21:49- After Selling Saxx
34:04- Healthy Habits
35:56- What Trent's Working on Now
37:33- Ria
42:19- Advice for Young Entrepreneurs
44:52- Setting Milestones/ The Goal Card
57:26- Open-mindedness/ Curiosity
1:03:10- The Golden Nugget of Wisdom

The Golden Nugget of Wisdom:

Trent Kitsch is in the big leagues of business, so it hit different when he shared his respect for failure and the willingness to just TRY! We all have a natural feeling of embarrassment when we're trying new things. It's like our mind easily constructs a sort of made-up, fake crowd, full of critics paying very close attention to every move, eager to laugh at every mistake we make. This paralyzes us. But nobody is paying attention as much as we're paying attention to ourselves, so we have to notice this pattern, and not let it stop us from trying. We have to ENJOY Trying! And it's easier to enjoy it, knowing that you have people like Trent in your corner.

I was comforted when Trent reminded us that the BEST of the Best, hall of famer baseball players bat at .300. They hit only 30% of the time! But I was even more comforted when Trent stressed the point that he's developed a love for trying, and for those who try. It's nice to know that somebody at the top is cheering you on, and not judging or laughing at our efforts as we sometimes assume. And this applies to anything you do.

In Trent's Words: "being ok with failure is a cool thing. I think it's important to try, if the people are naysaying the tryers, fuck those people. I love trying."

Thanks Trent!

Music:
FLAWD SOULS: Spotify / Instagram / SoundCloud